How We Rank Products & Brands on Retail Coupons

📊 How We Rank

At Retail Coupons, we want to help shoppers like you make smarter buying decisions. That’s why we created a clear, fair, and independent rating system, scored from 0 to 10, based on real data — not opinions or paid influence.

Our goal is to show you which brands and deals are the most trusted, popular, and valuable — all in one simple score.

Our Rating System: Score from 0 to 10

Each product or brand we list receives a Retail Coupons Score from 0 to 10, with 10 being the highest. These scores are generated using verified data collected through our internal tool and are not affected by manufacturers or sales agents.

You'll also find editor’s notes and reviews on many listings to give you context — but the score itself is always data-driven.

We also welcome customer reviews. Your experience helps others make better decisions too!

How We Calculate the Score

We rank each brand or product using a mix of three key factors:

1. Popularity (Click Trends)

We measure how often users click on each brand during the past 7 days. More clicks mean more interest. The more a brand is clicked compared to others in the same category, the higher its popularity score.

Note: Some brands may appear more prominently if they participate in advertising. While ads can affect placement, they do not directly change the core rating (0–10) shown.

2. Brand Reputation (Based on Trusted Online Data)

To measure how well-known and trusted a brand is, we use data from multiple reliable sources such as Semrush, Similarweb, Google Trends, and Ahrefs — all helping us understand brand visibility and activity.

We also consider public mentions and coverage on major news sites like CNET, Wirecutter, Forbes, CNN Business, TechCrunch, Business Insider, Tom’s Guide, PCMag, RTINGS, Consumer Reports, The Spruce, America’s Test Kitchen. See our Copyright Policy for content usage details.

Together, these signals help us evaluate:

• ✅ How often people search for the brand online
• ✅ How many visitors the brand’s website receives
• ✅ How the brand is talked about in the media

If there isn’t enough data, we weigh Popularity and Features & Benefits more heavily in the overall score.

3. Features & Benefits

Our editorial team researches the product or service based on real features that matter to shoppers, such as:

• ✅ Range of services offered
• ✅ Ease of use
• ✅ Customer support
• ✅ Awards or recognitions
• ✅ Accessibility and flexibility

Detailed evaluation points can be found on each brand’s review page.

What the Scores Mean

Score	Meaning
10.0	Outstanding – Extremely popular, trusted, and packed with features
8.0 – 9.0	Excellent – Strong performance in most areas
7.0 – 7.9	Good – Generally reliable, with some limits
6.0 – 6.9	Fair – Decent, but has room for improvement
5.0 – 5.9	Weak – Low trust or limited value
0 – 0.9	Not recommended – May lack key features or transparency

Brands may not incentivize or pay to hide reviews (User Ratings Only)

This score reflects real customer feedback only and is not influenced by our editorial team or brand partnerships. Ratings are calculated from verified user reviews, purchase confirmations, and comments submitted directly on the product or brand page.

Each star level contributes proportionately to the total score:

• 5★ & 4★ indicate strong satisfaction, product reliability, and positive post-purchase experience.
• 3★ reflects neutral or mixed usage impressions.
• 2★ & 1★ highlight recurring concerns such as quality issues, return difficulties, customer support delays, or shipping problems.

The overall rating (e.g., 4.1/5) is a real-time weighted average that updates automatically as new reviews come in. All user opinions—positive or negative—are displayed without edits or prioritization.

This section is 100% community-driven, providing shoppers with transparent insights based on actual experiences rather than editorial testing or brand claims.