How We Rank Products and Brands
Every score on RetailCoupons.com comes from data: real ratings, real click trends and real brand reputation. Retailers cannot pay for a better number, and they cannot pay to make a bad one disappear.
The RC Score: 0 to 10
You will see this badge next to products across RetailCoupons.com. The RC Score is a 0 to 10 rating calculated by our system from the data we collect. It is not influenced by any manufacturer or sales agent, and it updates as the underlying data changes.
Best in class. Strong ratings, proven demand and standout features.
A safe pick for most shoppers, with minor trade-offs.
Does the job. Compare alternatives before you buy.
Weak data or weak reviews. We suggest a better-ranked option.
How We Calculate the Score
Click trends and buying interest from shoppers on RetailCoupons.com. Products people keep choosing rank higher.
Trusted online data about the brand: customer ratings, service record and history of honoring offers.
What the product actually delivers for its price class, compared with close alternatives.
Weights are applied by our system, not hand-picked per product, so two similar products are always measured the same way.
How We Rank Coupons and Deals
Product scores are only half the story. The coupons and deals you see on every store page follow their own rules:
- Value and reliability first. Offers are ordered by how much they save and how consistently they work, never by the commission we might earn.
- Editors pick the features. A human editor chooses highlighted codes and cleans up titles, terms and expiration dates.
- Expired codes retire automatically. Out-of-date offers are removed by our system, so the top of the page stays usable.
Curious how offers get on the site in the first place? Read how we verify coupons.
Review Integrity: User Ratings Only
Star ratings on RetailCoupons.com come from customers, full stop. Brands cannot pay to boost a rating, bury a critical review or remove one they dislike. Every submitted review passes moderation for spam and abuse, and nothing else.
Your Voice Matters
Scores get smarter every time you use them. Rate a store, write a review or report a code that did not work: each report flags the offer for a re-check and feeds the next update of the rankings.
Questions about a score?
Tell us what looks off and an editor will take a look.