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4.6 / 5

Average user rating

2604

Total reviews

Why these reviews matter

We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for bjornborg.com.

Score

4.6

out of 5

Excellent

2.6K Reviews

5

76%

4

12%

3

2%

2

2%

1

8%

Brands may not incentivize or pay to hide reviews.

bjornborg.com Reviews

Read real experiences from customers of bjornborg.com.

Brands may not incentivize or pay to hide reviews.

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G

Gordon

March 8, 2026

Poor Quality & Durability

I’ve been a Bjorn Borg customer for 8 years. Specifically I’ve bought their boxers over and over again. Love the fun colours and designs.However, I have noticed a marked decline in the quality and durability. With some ripping after only a dozen or so wears. Specifically they are ripping in the middle between the legs and where the boxer meets the waistband on the side. I compare this to the supermarket brand which I’ve been wearing everyday for the past six months which have lasted amazingly.Sadly I’ve decided to move on and find a new brand. Open to suggestions.

S

Shrivathsa A

January 16, 2026

Always the best

Always the best

D

Dorgam

January 13, 2026

Good service bad quality

Bad quality shoes but service was good

E

Eva Cohen

January 6, 2026

The most horrible experience with an…

The most horrible experience with an online store I ever had!Do you want to destroy your company? Then look at Bjorn Borg! Order on the 28th of December, got a ‘shipping confirmation’ on the 29th.It’s the 6th of January and NO package, NO updates, DHL did not even get the package yet!! 1.5 weeks and nothing!!I reached out yesterday morning, but no answer yet. Reached out on chat, no answer after waiting for 2 hours.What an unprofessional company.

J

James

January 3, 2026

Poor quality trainer purchase but customer service was good

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I would expect better quality. UPDATE: Having contacted BB, they resolved my issue and I intend to purchase further products.

V

VJ

December 30, 2025

Very Good

Very Good ! Great Fit

M

Miha L

November 18, 2025

I’ve bought around 10 pairs of Bjorn…

I’ve bought around 10 pairs of Bjorn Borg boxers over the past year, and while they feel great at first — soft fabric, nice fit — the quality just isn’t there. After only a few months, several pairs developed holes along the seams below, especially around the bottom area. This happened repeatedly, even with gentle washing.For the price, I expected them to last longer. Surprisingly, cheaper brands I own have held up much better. The seller also didn’t offer any warranty or support - Stadion Shop.Overall, comfortable at first but disappointing durability. Not worth the money.UPDATE: The customer service was very nice, and they confirmed my warranty claim. So all good!

R

Rasmus Holm

October 20, 2025

Björn Borg trolley zipper low quality

I bought an expensive Björn Borg trolley, that I have been quite happy about. Unfortunately the quality of the zipper is really low quality and broke after 1,5 years. I have tried to contact customer service, but they keep giving me b...s... answers and referring to the shop where I bought it instead of taking responsibility for producing a bad product.

P

Patrik Gustavsson

September 24, 2025

Efficient and fast delivery and always…

Efficient and fast delivery and always good and stylish quality in their products !

W

Wijdan Alkaraawi

August 9, 2025

I am very happy

I am very happy, it was a good fit and the quality and speed of the order

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