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Join 76+ users reviewing Baby Tula. Read verified ratings and real customer experiences on babytula.com before you order.
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2.2 / 5
Average user rating
76
Total reviews
Why these reviews matter
We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for babytula.com.
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Read real experiences from customers of babytula.com.
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Juness Remedio
April 3, 2026
If I can only rate a negative star.I recently had a very frustrating experience with Baby Tula as a first-time mom.I placed an order for a baby carrier that was mistakenly listed at $0 due to a technical error on their website. In their very first message to me, they did not offer a flexible solution—instead, they immediately asked if I wanted to proceed with purchasing the item at a “discounted” price of $142.When I declined, they then told me that because I was not accepting their $142 offer, they would cancel my entire order. This was extremely frustrating, especially since I was willing to proceed with the actual paid item in my order. However, they insisted they could not separate the items and gave me no real option other than to accept their new price or lose my order entirely.They did confirm I would receive a full refund and offered a 10% discount code for a future purchase, but given this experience, that gesture felt inadequate. To make matters worse, the carrier is now listed at $341. I originally purchased it on sale for $255, plus an additional 10% discount from signing up, so their “offer” didn’t feel like a fair resolution at all.As a first-time mom, this was supposed to be an exciting purchase, but instead it became stressful and disappointing. While I understand mistakes happen, the way this was handled placed the responsibility entirely on the customer rather than the company.I hope they improve their customer service policies to better support customers when errors occur, especially when those errors are not the customer’s fault.
Marle
March 31, 2026
I wish I had looked on here first!!!!! Placed order then informed of delays after order processed and told I cannot cancel. To get a refund you have to email first and then wait 7 days for a response. They haven't got a working phone. Absolutely dreadful. Surely isn't legal to change a contract of sale and not permit cancellation. They send emails to say it has shipped but all they do is create the order on DHL and the tracking shows the courier hasn't even received it. Such a scammy buisness with zero integrity. To charge such a high amount for their product and they can't even get the item out in the post reasonably. There must be some people at the top of this organisation stealing a living- I don't understand how putting an order out for delivery is so complicated.
Karen Brittain
March 17, 2026
I ordered a baby carrier from Baby Tula. When I received the order confirmation, inexplicably the postcode for the address had been changed. Same street, same apartment number, but a completely different city. I emailed immediately. I telephoned 6 times, but each time they said that they were experiencing high call volumes, try later and I was cut off every time.i received an email saying the item had been dispatched, with a tracking number that was for a parcel deliver last year to Australia! Then I received a second email with a different tracking number, and yes, you've guessed it, the tracking number was not valid. I then received a third email in response to my email about the address being wrong, which was a generic email about returns, so clearly my email had not even been read. What an appalling lack of customer service. Very frustrating, absolutely zero help. So is the gift for my new grandchild lost?
Tc
March 3, 2026
I got the free to grow carrier, assuming that it could be used as a forward facing carrier (my mistake as I didnt read the description properly but not sure why you wouldnt make it forward facing? And being that some of their other carriers are i assumed this one was) I emailed customer service and they were terrible. Admittedly the time range was after the returns cut off but I didn't even have the baby when the carrier was bought, and the carrier is still sitting in the box unused. They still have the same carrier available online so it doesnt make sense to me why they wont accept this one back.The best they could do was offer me a small discount to buy another carrier. I had already spent over $300 on one that wouldnt be used so this did nothing but annoy me at this point.The carrier itself is definately not worth the money either. It seems really uncomfortable and not secure and my baby hates it.Highly recommend buying from a different company, and if you do get one from here hopefully you dont need to speak to their customer service team as they are horrendous.
Sophie Newbery
February 4, 2026
I was worried when I saw all the negative reviews, but I had a great experience! Their customer service rep was very responsive and I received my carrier within a week of ordering. I’m really happy with my purchase and the support from Tula!
Anastasia Hunt
November 13, 2025
The fabric and changes you can make are great but I don't get on with the explore carrier at all. It was a mission to find appropriate instructions to alter the carrier, and its still fiddly now to adjust and the straps are so stiff to alter. My LO hates being in it and she looks lopsided most the time, but wasn't bad with another far (far) cheaper carrier. Didn't appreciate how long it took to deliver either.
Marion Welten
September 6, 2025
I normally don’t write reviews, but I hesitated to order because of all the bad reviews. However, while ordering after all, it was perfectly delivered 1 day after ordering.
noelia ribes
July 24, 2025
I purchased the Free-to-Grow baby carrier for £85 and have been using it for a few months. Only recently did I realize that it's not possible to carry my baby facing outward , only inward toward me. This was incredibly disappointing, as most babies enjoy looking around and being part of their surroundings, not just facing the parent all the time.The product listing on the Baby Tula website does not clearly state that this carrier doesn't offer a forward-facing position, and the images can easily mislead you into thinking it does. I feel let down and wish this important limitation had been clearly communicated before purchase.
Sarah McKenna
June 10, 2025
They lie about delivery being 1-2 days - it’s simply an outright lie They’re taking parents for a ride I needed a baby carrier de our holiday I could have bought something somewhere else but instead I studied and (this is where I went wrong) BELIEVEDtheir lies around shipping Now they have my money , and I have no carrier for my 1 year old for our holiday Seems small yeh but when you have 3 kids and full time jobs this can add stress that this company just do not care about Contemptuous treatment of their customers 7 day turnaround for email queries Phone lines blocked ?! This is not a functioning company There must be some serious chaos going on AVOID
Isa Gastaldello
May 22, 2025
I ordered this article and it came through in 24 hrs (DHL Germany to Italy). I had a look at the reviews and was a bit worried but seriously the article is amazing quality and I got very lucky with the shipping too. Worth the price. Might order again
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