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vitalchoice.com Reviews

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Join 26,327+ users reviewing Vital Choice Wild Seafood & Organics. Read verified ratings and real customer experiences on vitalchoice.com before you order.

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3.9 / 5

Average user rating

26327

Total reviews

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We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for vitalchoice.com.

Score

3.9

out of 5

Good

26.3K Reviews

5

90%

4

5%

3

3%

2

1%

1

1%

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vitalchoice.com Reviews

Read real experiences from customers of vitalchoice.com.

Brands may not incentivize or pay to hide reviews.

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D

Deborah P.

February 13, 2026

I have been a HUGE VitalChoice lover…

I have been a HUGE VitalChoice lover for years! I just ordered-- 2/2026-- and am broken hearted. The frozen salmon is different (white dots down the middle? A backbone? I have no idea, haven't eaten it yet...). These new people did not save my years of ordering info, these people double-charged my credit card to make sure I was going to pay? And, I order canned salmon as a pantry staple. The old Vitacost people sent me cans with at least a year before the last-sale date. I just ordered 12 cans from the new people? They all expire in June of this year.... extremely broken-hearted that I have to go elsewhere.

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Tess

February 13, 2026

Just received my first order of halibut…

Just received my first order of halibut and salmon filets today., 6 - 6 oz. of each. These pacakages have “no” explanation date. I have never had this with food or meat or especially fish. Also, it says they are located in Medford, OR but packaging references Bellingham, WA and then I find out they are owned by 1-800-flowers. So deceptive. I called customer service (in the Philippines) and they can’t even tell me the expiration date. Unbelievable.

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Projectile Objects

January 27, 2026

Awful customer support

Awful customer support, and defective website with customer support chat technical issues.Customer support takes 24 hours to do anything, most likely because they are outsourced and unable to make on the spot decisions. I didn't realize 1-800-Flowers destroyed this company and brand until after I made the purchase and started getting a flood of spam (credit card offers, other website discounts).Not to mention the next day follow up from the US Based Customer Support rep, offered a discount coupon for my awful experience for the next time I order from them. They didn't even try to correct the issue I reached out to customer support for which was a coupon on their main page that would not apply during checkout.I feel scammed.

E

Ella Zamora

November 30, 2025

This is our long-time go-to for…

This is our long-time go-to for stocking up on delicious canned and frozen fish. The products are so good that I often send them as gifts, and they are always met with gratitude and delight. We keep coming back for the incredible taste!

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Barbara

October 10, 2025

So far

So far, horrible experience. I ordered $400 of fish over 1 month ago and still have not received it. Customer service chat is no help.

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vin

September 25, 2025

Last order from Vital Choice…

Have been ordering from Vitala Choice for over 20 years. Since acquired from 1-800 flowers, Harry & David the quality and service is no longer what it was.Too bad it used to be terrific.Got a recent order and it was tough among other issues. Last order. Will never use them again.

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K P

June 27, 2025

They sell near expiration date product

Used to be a great company before they sold. Prices are high and frozen fish is great. The pantry items have awful dating. I can get 2 year dating on some grocery store tuna, but less than 3 mos from Vital Choice. They are kind enough to send you more if u call this out....but it had the same 3 mos dating, now 1 week less!! How much tuna can one eat in 3 mos? The system does not show dating. So you have no idea how long they have been sitting in the warehouse....years? Makes me wonder how old the frozen fish is? Got a smoked salmon to serve for the holidays with 15 days of dating on it. That's the kind of stuff you find on the discount shelf, not paying top dollar for.

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Bernard Wood

February 14, 2025

Used to be a good product but the new ownership is a disaster. I advise avoiding this company at all costs. Switching vendors.

This used to be a great product, but the new ownership is a disaster. The supplements are worse than before (lower EPA and DHA) and cost more. My orders have been inexplicably canceled, altered, delayed, and consistently messed up. With my most recent order, I literally had to call 1-800 Flowers five different times to get their people to correct the order that they kept messing up. I finally just canceled all orders, and I will be going with another vendor. 1800flowers is an absolutely horrible company that has gutted this once great company. I advise avoiding this company at all costs.

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Pam

February 7, 2025

Waited 5 months for order. Now they won't refund my money.

In the summer 2024 I ordered fish and salmon oil. It took a long time to arrive and the fish came eventually but without warning and no updated tracking. The salmon oil came a month late. Aug 2024 I reordered the salmon oil thinking it would take a month to arrive. January 2025 it still hasn't arrived and they changed my estimated arrival at the date for the fourth time. The most recent ETA was February 1, 2025. I just found out that they canceled my order January 1st but did not refund me. They claimed they already did refund me via PayPal. They are trying to keep $125 and that just stinks. I'm getting the runaround from the company. They can't prove have they refunded me. PayPal has no record of any refund from vital choice (or their parent company Harry and David or 1800Flowers) but only the initial charge from 5 months ago. PayPal is now getting the runaround from them. I would not do business with them again. Very shady business dealings. As an I'm sorry for jerking you around they offered to sell me a fruit basket for 40% off, the nerve of them!

M

Mary Stokes

November 30, 2024

Since the purchase of vital choice by…

Since the purchase of vital choice by 1800 flowers, it is horrible. I just called customer service which had been outsourced to the Philippines. I couldn't even hear for the loud laughing and partying going on in the back ground. I mentioned it several times. Agent seemed unconcerned. I have been ordering vital choice for 20+ years. The supplements were the best, used everyday for this 20+ years. They are no longer available. When the fish arrives because it is now shipped different it's not hard frozen. Maybe 1-800- flowers and Harry and David should have stick with that. Seriously troubled about the decline. My heart Dr. Even got on these supplements because of me. He said all the Dr. At the heart hospital we're on. I just used my last bottle and did not know they weren't selling supplements anymore. Also the fish is now from Pacific Northwest, not so much Alaska. Boo really sad about this.

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