1. Does REI Price Match?
The short answer is no. REI does not offer price matching, either in-store or online. REI co-op focuses on giving coupons, reward programs, and other sale events to help their customers save money instead.
2. Why Does REI Not Price Match?
The reason why REI does not offer price matching is that they run on a co-op concept, not a traditional shop. They believe that this concept offers better value for their customers compared to the price-matching policy.
Another reason is that the online and in-store channels of REI are different in their pricing strategies. Because of fewer overhead expenses and more competition, online pricing is often lower. So, their customers can benefit from hunting coupons and other deals to save money.
3. Does REI Do Price Adjustments?
Although REI does not price matching with their competitors, they will do price adjustments if customers are qualified.
4. REI Price Adjustment Policy

To qualify for REI price adjustments, you will need to meet the following requirements:
- Within 14 days of purchase.
- Can request both online by calling 1-800-426-4840 or in-store by visiting the nearest store.
But you need to remember that:
- They will not match the prices with competitors.
- REI outlet items are not eligible for price adjustments.
5. FAQs
Does REI Price Match Amazon?
No, REI does not offer a price match with Amazon.
How to Request a Price Match at REI
- Confirm the lower price from the retailer you want to match.
- Gather your original receipt or order confirmation from REI.
- Contact REI within the allowed timeframe using your preferred method: online through their website, by phone at 1-800-426-4840, or in-store at your nearest location.
- Provide REI with clear details about the product, the competitor’s price, and where you found it.
- Wait for REI to review your request and confirm whether a price adjustment qualifies.
What Usually Qualifies (and What Doesn’t)
- Purchases made within 14 days qualify for consideration.
- Items must be in original, resalable condition.
- REI outlet merchandise does not qualify for price adjustments.
- The price adjustment is an internal REI adjustment only, not a match against competitor pricing.
- Both in-store and online purchases may be eligible, though REI’s pricing strategies differ between channels.
Online vs In-Store Requests
REI maintains separate pricing for online and in-store channels due to different overhead expenses and market dynamics. This means a product may cost more in-store than online, or vice versa, depending on inventory and local conditions.
You can request a price adjustment through either channel using the methods mentioned above. In-store requests allow you to speak directly with a team member, while online requests or phone calls offer convenience if you cannot visit a location.
Smarter Ways to Save at REI
Since REI does not price match competitors, the best approach is to take advantage of their own savings programs. Check RetailCoupons.com for current REI coupons and promotional codes before checkout.
- Join the REI Co-op membership to earn a 10 percent annual reward on eligible purchases and unlock member-exclusive discounts and vouchers.
- Shop during REI sale events and seasonal promotions to access deeper discounts on outdoor gear and equipment.
- Compare REI’s online prices to in-store prices, since their digital channel often reflects lower pricing due to reduced operational costs.
- Sign up for REI email alerts to be notified about flash sales, clearance events, and limited-time vouchers.
Price Match FAQ
Does REI price match against other outdoor retailers?
No. REI operates under a co-op model that relies on its own coupons, rewards programs, and sale events rather than matching competitor prices. The co-op structure is designed to provide value through membership benefits and direct promotions.
Can I request a price adjustment on items from REI’s outlet section?
No. REI outlet merchandise is specifically excluded from price adjustment eligibility. Outlet items are already discounted and are considered final sale.
How does REI’s approach compare to other major retailers?
Many major retailers have moved away from traditional price matching over the years. Like REI, stores such as Guitar Center and Ashley Furniture also do not offer price matching policies, instead relying on their own sales strategies and promotions.
You may also like: Does Amazon Price Match?
Does REI Price Match Their Website?
The answer is no. They have different prices online and offline.
Does REI Price Match Costco?
REI does not have a price match policy with any competitors, including Costco.
Read more: Does Costco Price Match? – Tips for Saving Money
Does REI offer military discounts?
Unfortunately, they do not offer military discounts.
Do REI members get discounts on everything?
Yes, REI members get discounts on everything. A membership allows customers to get 10% back on all purchases. You will also get access to member-only discounts, vouchers, and events.
Do REI members get 20% off?
It costs $30 to join a lifetime membership (up from $20 before), but you’ll get various things including free delivery, a 10 percent yearly reward on all qualified purchases at REI, and, of course, 20% off certain purchases right now.
Is REI too expensive?
The strongest selling feature of REI Co-op’s is its price. Yes, it’s usually more expensive than other off-brand you can find Walmart, but it’s typically less expensive than more famous names. However, the quality is remarkably comparable to, if not better than, that of many of those names.
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