ulta.com Reviews
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1.8 / 5
Average user rating
2023
Total reviews
Why these reviews matter
We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for ulta.com.
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ulta.com Reviews
Read real experiences from customers of ulta.com.
Brands may not incentivize or pay to hide reviews.
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Claryce King
January 21, 2026
This was the worst experience EVER
This was the worst experience EVER. They lied to the public and cheated everyone out of an opportunity to go to Ulta Beauty World 2026. Poor communication and false advertisement.
lolita idiaquez
January 21, 2026
I was online since 10 AM Florida time…
I was online since 10 AM Florida time to have a chance to attend Ulta Beauty World, but the app simply wouldn't give me the option to even join the queue to buy a ticket. I had to access it through Google in incognito mode, I don't know why, but it was the only way it worked. The loading circle never progressed past the first stage, and 30 minutes later they simply closed the line. We connected from several devices at my house to try and get just one ticket for me, since I love buying beauty products all year round, but I've never in my life felt so disappointed and like I wasted so much time and had my expectations crushed. As always, only influencers will get in, a deceptive practice by Ulta Beauty. I wish there was something that could change my experience with Ulta Beauty because I called customer service and they didn't know anything and weren't helpful at all.
Staci Cretu
January 21, 2026
Formal Complaint and Required Action Regarding Ulta Beauty World Marketing
This approach felt deceptive and disrespectful of customers’ time and loyalty. As a Platinum member, I expected transparency and integrity from a brand that positions itself as customer-first. Instead, this experience has significantly eroded my trust in Ulta and directly influenced my decision to stop shopping with the brand.As a result, I am requesting the following:A formal apology acknowledging that the messaging and execution of this campaign were misleading.A clear explanation of why non-influencers were invited to participate in a registration flow that was never intended to be accessible to them.A commitment to a policy change ensuring future marketing communications clearly state eligibility requirements and do not place customers into false queues or dead-end registration pages.What could have been an opportunity to strengthen customer relationships instead demonstrated a willingness to mislead loyal customers for engagement metrics. Until this issue is meaningfully addressed, my loyalty—and business—will remain elsewhere.I hope Ulta takes this feedback seriously and uses it to improve how it communicates with and respects its customer base.
patricia fennewald
January 20, 2026
Compromised gift card from Ulta
I bought a gift card that was compromised and Ulta would not refund. Customer service first said they would refund but then sent email saying they would not refund. I went in the store to purchase gift card with my debit card on 12/18/25 at the Creve Coeur, Mo store. It was mailed in a box for Christmas to Dallas. Card was used on 1/15/26 and the problems began. Found out card was redeemed on 12/24/25 In Utah.
Sandra BG
January 20, 2026
I order a package cost me $239
I order a package cost me $239. I received an email from UPS saying delivered well I don't get the packag. contact customer service by chat ONG they give such a hard time to provide me where's my packag. they said I will receive an email on Monday asking if I receive the package well its 5:38 pm 24 h later and no email receive. Per a nice neighbor he received the package not even with the same apartment number! DO NOT PURCHASE ONLINE. They DO NOT DELIVERED YOUR PACKAGE TO YOUR HOME.
Chris
January 19, 2026
Pure disappointment…in Hadley store
We had made an appointment with there salon to get eyebrows down when we got there hairstyles took walk in before us and 45 minutes she was still working on her. What a dump why you are making appointments then if you taking walk in knowing your scheduled appointment is standing there. They should be a shame.
Dana Moore
January 18, 2026
Great Company Online
I order online from Ulta a lot. I slowed down a bit because they run nice specials on the products that I use and am stocked up. Their rewards plan is so beneficial to the customer and gift items are often included. Who doesn’t like free stuff? I’ve ordered product from having the benefit of a sample and so I’m trying out a perfume this time. I love the convenience of shopping with them on line. They are a great company. I had one complaint regarding a shipping company they were using for a time and they addressed it immediately and provided quick resolution. They ALWAYS answer the phone. Customer service is awesome. They have limited items in store but you can get anything you need from them online. If you watch a product that you use a lot, it will go on sale at some point. I don’t tan anymore but some of their bronzers leave you in a full body tan for days. I also use Paul Mitchell and Joico products because my hair can get damaged from processing. If you go online, you can’t lose.
Tonja Schultz
January 17, 2026
I would give them zero stars if I…
I would give them zero stars if I could. I had credit card theft back in May 2025 with my Ulta card. I had to dispute a charge. After closing my card I got a new one. Made several purchases in the store and one online in Sept 2025. I decided to order a few products online this week. After three attempts and three phone calls of them telling me something was wrong with my credit card today they inform me I'm not allowed to order anything online. I must go to a store to purchase. They also tell me this is an un reversible decision on their part. I was never informed of this decision. I had a stole credit card dispute which was not my issue. I purchased in Sept 2025 online. I was told I can never purchase online with Ulta only store purchase foreseen any future purchases.
Denise Hinkelman
January 16, 2026
I went to the Ultra store at the 225…
I went to the Ultra store at the 225 Union Street in Waterbury CT. I was totally lost so I asked an employee for assistance. I am very happy with the service I received. I am a little school regarding cosmetics. She was very patient with me. I know customers always call out when they are unhappy so I like to call out when a employee goes above and beyond it is very rear to find that nowadays. I asked for her name is SURY.
Lucy
January 12, 2026
I used to love Ulta
I used to love Ulta. But their customer service is the absolute worst I've ever experienced. It took weeks to get my first response via email back from them. And then the agent took over a month and a half (yes, you read that right) to respond for a second time. And provided zero help or assistance. When I received the automated message asking how their customer service was I thought okay, a manager will see I am unhappy and will get back to me. Nope. They clearly don't need my business. And as a person who has worked in customer service before, I understand dealing with humans can be terrible and they can be unreasonable - but this was not the case. Treat your customers better Ulta.
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