Ouidad specializes in hair care products formulated for curly and textured hair, with a focus on styling gels, conditioners, and treatments designed to manage frizz and humidity. This RetailCoupons.com store review page aggregates shopper ratings and feedback to help you understand what customers actually experience when purchasing from Ouidad.
Ouidad Reviews
1.7
10 reviews
What Shoppers Say About Ouidad
Created with AI, based on recent reviews
Ouidad is rated 1.7 out of 5 by 10 shoppers, with the vast majority of reviews expressing serious dissatisfaction. The most consistent complaints center on product performance issues (greasy, flat, or frizzy results), alongside pervasive customer service failures including unresponsive support channels, undelivered packages, and difficulty reaching live representatives. Shoppers report waiting extended periods without resolution and resorting to payment processor disputes to recover charges for items that never arrived.
A small number of satisfied customers praise specific products, particularly the Advanced Climate Control Heat Humidity Gel, noting it effectively manages curly hair in humid conditions without crunchiness. These reviewers indicate the brand works well for certain hair types, though even loyal customers express frustration with recent shipping policy changes. The overwhelmingly negative rating reflects widespread concerns about both product efficacy and operational reliability rather than isolated incidents.
Customer Reviews (10)
Sorted by: Most recentKaren L.Mar 29, 2026
I've tried multiple Ouidad products and spent quite a bit of money, but they all disappointed me. My hair ended up greasy, flat, extra frizzy, and dry at the same time. Just don't do it. This company's not worth your money.
Julie C.Dec 15, 2025
My package showed as delivered, but it never actually arrived at my door. I tried calling and emailing customer service multiple times with zero luck reaching an actual person. This company clearly doesn't prioritize taking care of their customers.
Marcus P.Dec 2, 2025
Ouidad charged me full price for an item that never arrived. After waiting more than a month, I tried contacting their customer service but only got responses from automated systems. The phone line didn't even work half the time. I ended up disputing the charge through my payment provider and got refunded that way. Without that option, I'd still be stuck. I'm not ordering from this company again, and honestly, I'm done with them entirely because I don't want to support an operation this broken.
Amanda R.Jun 23, 2025
The Ouidad Advanced Climate Control Heat Humidity Gel straight up changed my hair care game! I normally go with another gel brand, but during summer my curls get huge and puffy. This product actually fixed that. My curls stayed bouncy and smooth, no crunchiness, and they held up perfectly even in extreme heat for hours afterward. Honestly amazing results. Definitely my new favorite! Only downside is the price point could be easier on the wallet, but the quality is undeniable.
Linda T.May 22, 2025
I've stuck with this brand because it's one of the only ones that really works for my curly hair type. Their products are solid overall, and the Climate Control Heat & Humidity gel is honestly the best thing I've used. I've tested other brands and nothing comes close. Gave them four stars instead of five because I'm bummed about the new shipping charges. I get that businesses change, but longtime customers like me deserve some consideration after years of loyalty.
Michelle B.Jan 7, 2025
Terrible customer service and misleading marketing. I canceled my order within seconds after noticing the advertised bonus item wasn't included. Reached out to support several times with no response. They shipped it anyway and only got back to me after I filed a complaint with my payment processor. Their solution was just to tell me about their return policy, expecting me to pay for return shipping and deal with the hassle from their mistake.
Rachel H.Nov 29, 2023
Really poor customer service. They knew the product had defects but gave me the runaround instead of replacing it. I liked my first bottle of their volumizing formula (except for the smell), but the second one was a totally different product. Plus my smaller climate gel bottle came completely leaking. Why do they even have a customer service department if they won't help people or back their products?
Lisa W.Jun 23, 2021
Their IT department is a disaster. I've had several orders randomly canceled without any warning. Customer service reps kept saying they'd check into it, told me to place the order again, and then it got canceled once more. My mom had the exact same issue trying to order. I shop online a lot and have never experienced service this bad, especially for premium products. They actually recommended I buy from Amazon instead, which is wild since you can get counterfeits there. Currently searching for a new curly hair product line for myself and my family.
Sarah M.Jul 22, 2020
Placed an international order that sat for 10 days without being processed. Found a different retailer offering free shipping with the same brand, so I sent Ouidad an email requesting they cancel my order and placed a new one elsewhere. They ignored my cancellation request for two full days, then sent an email literally right after shipping saying it was too late, the carrier had it. That's ridiculous! They could've contacted the courier to pull it back instead of forcing me to pay another shipping fee to return it. Won't be ordering from them again.
David K.Jul 15, 2020
Placed an order over a month back with international delivery through their partner carrier, and nothing. No real updates, just copy-paste responses about technical problems and carrier delays with promises everything would change the next week. Spoiler alert, it didn't. Both Ouidad and the fulfillment company refused to actually address what went wrong. Super frustrating considering I ordered through their website and they chose to use this shipping method.
Ouidad Review FAQ
How is Ouidad's rating calculated?
The 1.7 rating is the average score across 10 verified customer reviews. Each shopper rates their experience on a scale of 1 to 5 stars, and all ratings are weighted equally in computing the overall average.
What are the most common complaints about Ouidad?
The primary complaints fall into two categories: product performance issues (customers report products leaving hair greasy, flat, frizzy, or dry simultaneously) and customer service failures (unresponsive support, undelivered packages, inability to reach live representatives, and slow responses that force customers to dispute charges).
Do shoppers recommend buying from Ouidad?
Based on current reviews, the majority of shoppers do not recommend the brand. Eighty percent of reviews are one-star ratings citing disappointment with both products and service. However, a small segment of customers report strong loyalty to specific products like the Advanced Climate Control Heat Humidity Gel, suggesting the brand may work well for certain hair types but has significant operational and quality consistency issues.
What products do satisfied customers praise?
The Advanced Climate Control Heat Humidity Gel receives specific praise from satisfied reviewers, who report it effectively controls frizz and maintains curl definition in humid, hot conditions without creating crunchiness. These customers indicate it outperforms competing gel brands they have tested.
How should I approach writing a review for Ouidad?
Share specific details about your experience: which products you tried and how they performed on your hair type, whether you received your order as expected, and how responsive customer service was if you needed to contact them. Honest feedback about both successes and failures helps other shoppers make informed decisions.
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