Smartwool manufactures merino wool socks, gloves, base layers, and other performance outdoor apparel sold directly through smartwool.com. This page aggregates customer ratings and reviews to help shoppers understand product quality, durability, shipping performance, and customer service standards before making a purchase.
Smartwool Reviews
What Shoppers Say About Smartwool
Smartwool is rated 1.4 out of 5 by 23 shoppers, with the vast majority expressing serious dissatisfaction. The primary complaints center on declining product quality, with reviewers reporting holes appearing in new socks within weeks (especially in the heel area) and merino glove liners falling apart after minimal use. Customer service issues compound the problems: shoppers report unresponsive support, failure to honor promotional offers (such as free Christmas socks after spending thresholds), shipping delays despite paying for expedited delivery, non-functional discount codes, and representatives refusing refunds or remedies. Multiple reviewers describe spending hours on customer service calls without resolution.
A small segment of reviewers (9 percent) give five-star ratings, suggesting some customers have positive experiences, but these voices are vastly outnumbered by one-star reviews. The consistent pattern across complaints indicates both manufacturing quality deterioration and systemic customer service failures that leave shoppers frustrated, out of pocket for expedited shipping fees, and forced to purchase replacement products elsewhere at higher cost.
Customer Reviews (23)
Sorted by: Most recentI bought merino glove liners and they fell apart after one week. I take good care of my gear and these were worn under ski gloves. Very disappointed with the durability.
Every year I look forward to their email about the spend X dollars get free Christmas socks promotion. Two years in a row now they haven't sent my free socks even though I spent enough to qualify. Each time customer service basically shrugs and says too bad. They claim they're out of the holiday socks and won't do anything about it. I do love their socks, but between the misleading promotions and their poor customer service I'm switching to Darn Tough going forward.
They used to make a decent product. Lately though I've been getting holes in brand new pairs within weeks, especially in the heel area. I'm really disappointed with how much the quality has dropped.
I paid extra for 3 day shipping but waited over two weeks. The whole point was to have the socks before a trip and now I'm out that money. The delivery kept happening even after I canceled, and they won't refund me. All this stress before and during my vacation, plus I had to buy replacement socks elsewhere which cost way more than I expected, leaving me short on cash to get home. The trip that was supposed to be budget-friendly became expensive and stressful. Feel totally scammed. Honestly you'd be better off making your own socks.
I had a really bad experience with their customer service. Ordered directly from their site and heard nothing for a week. I sent a follow-up email and got a delayed response saying there might be delays from their promotional period, but no information about when my order would actually ship.
I spent nearly 3 hours across multiple phone calls over several weeks dealing with this company's terrible customer service, and it was all over a pair of socks. I signed up for their mailing list to get a discount code, but the code they sent didn't work. Called customer service to have them resend it. My order qualified for free shipping based on my purchase amount. Placed the order. One pair came damaged, but since I actually needed them I had to call back. They refused to just send a replacement and made me reorder the entire thing. I asked for the same discount to be applied. The codes they sent still didn't work. Called again and spent another hour on the phone trying to place an order. Their system is really confusing. They told me my credit card wasn't working, so I called my card company and had them talk to the vendor directly. Nothing had been charged by Smartwool and the card company confirmed that. The customer service person then disconnected the call on me and never processed my order. I'm done with this company forever. Nearly 3 hours wasted over socks. This is unacceptable. Stay away from them.
These socks fell apart almost right away. They advertise a lifetime warranty but good luck actually getting a return processed.
Be careful with this company. A discount showed on my order, but when I went to pay it vanished and I got charged the full price which was way more than I anticipated. This has never happened to me before, so take a screenshot of any discounts you see before checkout to have proof in case it disappears like mine did. I reached out to the company but they denied it ever happened.
My order got delivered to the wrong address by the delivery company instead of my home. Smartwool has documentation showing this mistake, but they're telling me they can't refund until they hear from the carrier, who apparently isn't responding to their requests. So even though the company acknowledges I don't have my order and it went to the wrong place, I'm stuck with no product and no refund. Hopefully I'll eventually get my money back. Really poor handling of the situation.
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