Living DNA offers DNA testing kits focused on ancestry and family history research. This page features shopper ratings and reviews to help you understand what customers experience with their testing service, from the ordering and activation process through receiving and interpreting results.
Living DNA Reviews
What Shoppers Say About Living DNA
Living DNA earns strong praise for its customer support team, with multiple reviewers highlighting exceptionally fast response times, clear communication, and staff members who go above and beyond to resolve issues. Customers appreciate the detailed DNA reports and the company's willingness to provide refunds when circumstances prevent testing, along with knowledgeable assistance in interpreting ancestry results.
One reviewer reported significant accuracy concerns, noting that Living DNA's ancestry results differed substantially from another company's test and failed to detect documented Native American tribal heritage. This discrepancy raises questions about the reliability of the ancestry component for some users, though it represents an isolated complaint among the reviews provided.
Customer Reviews (16)
Sorted by: Most recentCustomer service here is quick to respond and gets things done right. They tackle your questions head-on and give accurate information on the first go. When you hit a snag with an order, they jump on solutions and bring up refund options right away without needing to be asked, which keeps things running smooth and builds confidence that your issue will get fixed fast.
Their customer service team really knows what they're doing. They get back to you fast and handle everything professionally. They address your questions thoroughly the first time around and actually know their stuff. If something goes wrong with an order, they're proactive about finding solutions and will even suggest refunds if other fixes don't work, without you having to push for it. This approach means problems get handled with confidence and get resolved super quickly.
This was a really positive experience overall for our whole family. Several relatives participated, so I'm sharing feedback for all of us plus my own impressions of navigating the site and checking out the results. We were really impressed by how thorough the regional English breakdown was on our samples, and it lined up nicely with our family records while also throwing in some unexpected findings. My mother's results confirmed her British roots. My father's showed mostly Eastern European heritage mixed with Irish and English. We also got the Viking ancestry add-on which was super cool and seemed like good value for the twenty pound price tag. The main frustration I had was that the website switches between profiles in a clunky way sometimes. There's this delay that happens when you're changing profiles, so if you've got two or more people on one account, you could end up looking at the wrong person's map. It'd be helpful if there was more detail about which specific regions are included in the British breakdown, like being able to see exactly which counties fall under something like East Anglia. There's not really a way to know if Living DNA's version of Central England uses the same boundaries as what you'd find online elsewhere. North and South Yorkshire sections seem to cover areas from what used to be called West Riding and what's now East Riding.
Their support team knocked it out of the park with how fast they answered my complicated question and how clearly they explained everything. My brother had used another ancestry DNA company before and was let down by what they delivered. After we got our kit from Living DNA, the contents matched what was advertised, and now it's processing in their lab.
Really enjoying this service so far. No matter which platform I use, I seem to only find distant connections anyway. Just started using the tree builder feature and it's working nicely as it processes my data. Looks like I'll be able to build out a solid family tree here. So far this is hitting all the right marks.
The accuracy and specificity here is seriously impressive compared to what I got elsewhere. My mom did extensive research on our family history, so I already knew we had English, Scottish, Welsh, and Irish roots on one side, and mostly Finnish ancestry on the other. When I used a different testing company first, I got really fuzzy results showing Balkan, East European, and Scandinavian mix with just 15% Celtic and zero English. I decided to try Living DNA, which is UK-based and seemed to specialize more in this area, and uploaded my previous results. The breakdown I got back was exactly what I expected: 25% English from central England, 25% mix of Welsh, Scottish and Irish with detailed regional info, and 50% Finnish. If you're in Europe, especially the UK and Ireland, Living DNA is clearly the best choice. The level of detail they provide is unmatched.