Natori specializes in intimate apparel and loungewear, including bras, underwear, robes, and sleepwear. This page features RetailCoupons.com ratings and reviews to help shoppers understand the quality of both Natori's products and its direct shopping experience.
Natori Reviews
1.3
12 reviews
What Shoppers Say About Natori
Created with AI, based on recent reviews
Natori shoppers report significant frustration with the company's direct website and customer service, despite acknowledging that the products themselves, particularly bras, are high quality when purchased through department stores. Common complaints center on a difficult-to-navigate website with confusing sizing options that change during shopping, unclear return policies that issue store credit instead of refunds, poor customer service responsiveness, sizing that runs small (especially in cups), and product durability issues like lint collection on fleece robes. The overwhelming majority of reviews are one-star ratings, with shoppers describing the online shopping experience as a "nightmare" and expressing difficulty initiating returns even after multiple contact attempts.
The few positive aspects mentioned focus on product quality and fit when customers manage to navigate the purchase process successfully. Some shoppers note that Natori bras are their best-fitting option, though they prefer buying from department store retailers rather than direct from Natori's website. One four-star review acknowledged excellent quality in a wireless bra but included warnings about sizing running small and potential hidden fees from certain retailers. Overall, Natori receives very poor ratings for its direct e-commerce experience, with customer service and website usability being the primary pain points.
Customer Reviews (12)
Sorted by: Most recentKaren E.Oct 20, 2025
This is an amazing bra when I get it from department stores, but ordering directly from their site was a nightmare from beginning to end. Despite being the best fitting bra I own, their website is incredibly difficult to use. Navigating is a pain and the sizing options change as you're shopping, which makes it take forever and gets really frustrating. To make matters worse, I got sent the wrong size entirely. Then they want $9 for shipping plus $5 to return it. I filled out a customer service form but the form was hard to find on the website. Still waiting to hear back.
Monica R.Aug 20, 2025
This wireless bra is excellent quality but heads up that the sizing runs small. You really need to order a cup size larger than normal. The cup measurements aren't true to actual size. Also watch out if ordering from certain retailers because they try to sneak in extra charges on top of shipping, like bogus delivery protection fees.
Patricia S.Apr 14, 2025
Make sure you understand the return policy before buying anything! I ordered a dress with my credit card but it didn't fit right and looked way different from the pictures in their catalog. Instead of getting my money back on my card, they gave me a nearly $500 gift card that I'll never use.
Lauren D.Oct 25, 2024
I've been trying to figure out how to return something for a full month. Called multiple times, sent several emails, but can't get anyone to help me start a return. The underwear I ordered just doesn't fit right.
Sarah M.May 19, 2024
Purchased two fleece robes with Sherpa trim about a year back and they've been a huge letdown. The Sherpa keeps collecting lint and debris no matter how carefully I treat them. I wash in cold water and mostly wear them indoors, yet every wash seems to trap particles from other clothing. One of the hanging loops tore right off the neckline almost immediately. My $17 robe from Costco looks way better, and my 10-year-old Land's End robe is still holding up beautifully. Really frustrated with how poorly these have held up.
Angela F.May 8, 2024
Love the bra itself but everything else about shopping here is frustrating. This particular style is my favorite and I can't find it anywhere else, so I keep coming back to the website even though it's terrible. The site is so hard to navigate, finding colors and sizes takes forever because it's confusing and not intuitive. The worst part is there's no way to exchange items directly, you have to return and rebuy. I've never felt so annoyed shopping online. They offered me a 10% discount on a new order but that doesn't really help since the same discount is already on the site. I'm going to try ordering different sizes and hope they fit better this time, but I'm definitely going to look for a different brand unless they overhaul their whole website experience.
Jennifer W.Mar 31, 2024
Read online that these bras were supposed to be really comfortable, so I grabbed one for over $70. It felt amazing at first, which is why I immediately cut off the tag. That was a mistake. Within minutes I noticed raw edges scratching my chest. It was uncomfortable but I figured I'd make it work since returning without a tag wasn't an option. The first time wearing it again, the front clasp stopped working. The matching boy shorts were terrible too, riding up constantly just minutes after putting them on. There's also a $5 restocking fee even if items have tags, so I decided to just toss both instead. Basically threw away a hundred bucks. Wanted to give others a heads up.
Emma J.Oct 5, 2023
The quality is really poor. I washed it one time and it started falling apart. Their customer service has been absolutely terrible and unhelpful every time I've tried to reach out. I won't be ordering from them again.
Gina C.Jun 30, 2023
It took almost a full month to get my order. When it finally arrived, I didn't care for the fabric or the color at all. I sent it back right away but they charged me $9 just to return it. I'm not giving them another chance.
Nicole K.Jun 15, 2023
I purchased three bras and was really disappointed with all of them. The nude Cushioned Comfort Contour Underwire fit awkwardly despite being my correct size and looked unflattering under clothes. I also ordered the Bliss Perfection Contour Underwire and the Feathers Contour Plunge, and the underwires literally came out of both within a month of owning them, after maybe 10-15 wears and about 5 washes. For how expensive these are, the quality is shockingly bad. My Victoria's Secret bras have lasted years and are way better quality. Skip this brand and go somewhere else.
Natori Review FAQ
What is Natori's average rating on RetailCoupons.com?
Natori is rated 1.3 out of 5 by 12 shoppers on RetailCoupons.com. The vast majority of reviews are one-star ratings, indicating significant dissatisfaction primarily with the website experience and customer service rather than with product quality alone.
What do shoppers praise about Natori?
Reviewers consistently praise the quality and fit of Natori's bras and intimate apparel. Shoppers describe bras as excellent quality and note that certain styles offer superior fit compared to competitors. However, this praise is often tempered by frustration with the shopping experience on Natori's direct website.
What are the main complaints about shopping at Natori?
The most common complaints involve Natori's website usability, customer service, and return policies. Shoppers report the site is difficult to navigate with confusing sizing options that change during shopping, sizing runs small (especially cup sizes), returns are hard to initiate with unresponsive customer service, refunds may be issued as store credit rather than original payment method refunds, and some products have durability issues like fleece robes collecting lint.
Do shoppers recommend buying directly from Natori.com?
Based on reviews, shoppers appear to recommend purchasing Natori products through department stores rather than directly from Natori.com. While customers praise the products themselves, they consistently describe the direct website experience as frustrating and difficult. Some shoppers continue ordering despite the poor website experience because they cannot find specific styles elsewhere.
Should I be aware of any sizing or return policy issues before ordering?
Yes. Shoppers strongly recommend ordering a cup size larger than normal, as Natori sizing runs small and cup measurements do not match actual sizes. Review the return policy carefully before purchasing, as customers report that returns are difficult to process and refunds may be issued as store credit rather than to the original payment method. Allow extra time if you need to contact customer service about returns.
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