Natori specializes in intimate apparel and loungewear, including bras, underwear, robes, and sleepwear. This page features RetailCoupons.com ratings and reviews to help shoppers understand the quality of both Natori's products and its direct shopping experience.
Natori Reviews
1.3
12 reviews
What Shoppers Say About Natori
Created with AI, based on recent reviews
Natori shoppers report significant frustration with the company's direct website and customer service, despite acknowledging that the products themselves, particularly bras, are high quality when purchased through department stores. Common complaints center on a difficult-to-navigate website with confusing sizing options that change during shopping, unclear return policies that issue store credit instead of refunds, poor customer service responsiveness, sizing that runs small (especially in cups), and product durability issues like lint collection on fleece robes. The overwhelming majority of reviews are one-star ratings, with shoppers describing the online shopping experience as a "nightmare" and expressing difficulty initiating returns even after multiple contact attempts.
The few positive aspects mentioned focus on product quality and fit when customers manage to navigate the purchase process successfully. Some shoppers note that Natori bras are their best-fitting option, though they prefer buying from department store retailers rather than direct from Natori's website. One four-star review acknowledged excellent quality in a wireless bra but included warnings about sizing running small and potential hidden fees from certain retailers. Overall, Natori receives very poor ratings for its direct e-commerce experience, with customer service and website usability being the primary pain points.
Customer Reviews (12)
Sorted by: Most recentRebecca L.Jul 16, 2021
Sent back an item five weeks ago according to the tracking information, but I still haven't gotten my refund. Two weeks after returning it I reached out to customer service and they never got back to me even though they said they'd look into it. I followed up twice and still nothing. This is unacceptable so I ended up filing a claim with my credit card company to get my money back that way.
Natori Review FAQ
What is Natori's average rating on RetailCoupons.com?
Natori is rated 1.3 out of 5 by 12 shoppers on RetailCoupons.com. The vast majority of reviews are one-star ratings, indicating significant dissatisfaction primarily with the website experience and customer service rather than with product quality alone.
What do shoppers praise about Natori?
Reviewers consistently praise the quality and fit of Natori's bras and intimate apparel. Shoppers describe bras as excellent quality and note that certain styles offer superior fit compared to competitors. However, this praise is often tempered by frustration with the shopping experience on Natori's direct website.
What are the main complaints about shopping at Natori?
The most common complaints involve Natori's website usability, customer service, and return policies. Shoppers report the site is difficult to navigate with confusing sizing options that change during shopping, sizing runs small (especially cup sizes), returns are hard to initiate with unresponsive customer service, refunds may be issued as store credit rather than original payment method refunds, and some products have durability issues like fleece robes collecting lint.
Do shoppers recommend buying directly from Natori.com?
Based on reviews, shoppers appear to recommend purchasing Natori products through department stores rather than directly from Natori.com. While customers praise the products themselves, they consistently describe the direct website experience as frustrating and difficult. Some shoppers continue ordering despite the poor website experience because they cannot find specific styles elsewhere.
Should I be aware of any sizing or return policy issues before ordering?
Yes. Shoppers strongly recommend ordering a cup size larger than normal, as Natori sizing runs small and cup measurements do not match actual sizes. Review the return policy carefully before purchasing, as customers report that returns are difficult to process and refunds may be issued as store credit rather than to the original payment method. Allow extra time if you need to contact customer service about returns.
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