The Museum of Modern Art operates both a physical museum location and an online store (MOMAStore) selling merchandise and providing ticketing information. This page aggregates shopper reviews and ratings for both the museum experience and online shopping at store.moma.org, helping visitors and customers understand what to expect.
Museum of Modern Art Reviews
What Shoppers Say About Museum of Modern Art
The Museum of Modern Art receives consistently poor ratings, with 14 reviews averaging 1.8 out of 5. Shoppers praise the museum's artwork and collections as exceptional, noting pieces like Starry Night and other famous paintings are genuinely impressive. However, negative experiences dominate feedback across multiple areas: the online store (MOMAStore) suffers from system failures, cancelled orders, unresponsive customer service, and poor return processes; in-person visitors report inadequate visitor flow management despite high ticket prices ($30), inconsistent security staff conduct including refusal of lobby access to members during cold weather, unaddressed safety hazards like unlicensed vendors blocking entrances, and concerns about institutional leadership and board member backgrounds.
Many reviewers note that while the museum's collection itself is world-class, operational failures and customer service issues significantly detract from the experience. The online store appears particularly problematic, with multiple reports of technical failures preventing returns and customers unable to reach support. Some shoppers indicate they would not recommend visiting or purchasing due to these combined service and management concerns, despite acknowledging the value of the art itself.
Customer Reviews (14)
Sorted by: Most recentI haven't visited, but after learning about certain board members and their problematic histories, I can't support this place. I'd encourage others to look into the background and connections of leadership before spending your money there.
I showed up an hour early for a movie in late fall, and a security guard named Bush refused to let me wait inside even though it was barely above freezing. I was minding my own business going through emails by the front entrance. He told me I couldn't stay in the lobby area. When I pointed out how cold it was outside and mentioned I'm a member, he just repeated himself and told me to leave. I asked who he was and then walked around to the members' entrance where I found a whole line of people waiting, right around the corner from where he'd kicked me out. It's ridiculous that MOMA pays these kinds of people who treat guests terribly. This was my second bad experience there. The membership isn't worth the aggravation.
The museum itself has amazing artwork and is incredible, but since it's such a popular tourist spot, things get pretty chaotic. I'm giving it three stars mainly because of how staff manage the flow of visitors. With ticket prices at $30 and millions coming through annually, better organization could really help. The famous paintings, like Starry Night, especially need a better system. When we were there, 40 to 50 people were swarmed around it taking photos with no one moving along, and we spent 20 minutes just trying to get closer. Two staff members were nearby but did nothing to keep things moving. It's a wonderful place to see important artwork, but it's really frustrating to be unable to get a decent look because of the crowds. They could definitely improve things by having staff manage viewing times, similar to what they already do near the exits.
As a regular member visiting twice monthly, I tripped on a statue right outside the entrance today. There's been an unlicensed vendor set up there for almost a year selling merchandise directly on the ground in front of the doors. The security team does absolutely nothing about it even after complaints have been filed. The head of security seems more interested in pushing his own goals rather than actually managing security for everyone.
This is about MOMAStore's online shop. I've spent a lot of money ordering from them and honestly it's one of the worst-run businesses I've encountered. Right now I'm stuck on hold trying to get customer service because the website won't let me generate a return shipping label. Their system hasn't updated in a week, and my order still shows as shipping even though I got it days ago. Multiple times I've been sent duplicate items with no way to resolve it. Some deliveries arrived damaged and I've even gotten non-working merchandise. Trying to fix these issues with customer support is always a headache. What really gets me is that this store is supposed to support a nonprofit organization. Yet they're hemorrhaging money with how badly they operate. I shop there as a member specifically to help the museum, but I'm honestly questioning whether my purchases actually benefit them at all.
Avoid shopping here. Orders get cancelled without warning, advertised deals aren't honored, and the customer support team is a mess. Most items are available elsewhere at better prices and service.
This place is honestly one of the best art museums I've ever gotten to experience. The collection is huge with amazing works from so many talented artists.
I've been a member for quite a while, but I'm shocked that an organization as big as this one doesn't have a dedicated member services number listed anywhere. I had to call the shop and get transferred just to find the right department, and even then the call kept dropping. I've also sent multiple emails trying to reach membership and haven't received a single response. Honestly, I'd rather spend my money supporting another museum that actually values its members.
There's less artwork displayed than there used to be, which is disappointing given how enormous their collection actually is. It works fine for tourists checking boxes on their bucket lists like seeing the famous paintings, but if you're serious about learning and really experiencing modern art history, it falls short. They should consider putting the most visited pieces in one convenient area and opening up more of the museum to the general public like they used to.