Living DNA offers DNA testing kits focused on ancestry and family history research. This page features shopper ratings and reviews to help you understand what customers experience with their testing service, from the ordering and activation process through receiving and interpreting results.
Living DNA Reviews
4.8
16 reviews
What Shoppers Say About Living DNA
Created with AI, based on recent reviews
Living DNA earns strong praise for its customer support team, with multiple reviewers highlighting exceptionally fast response times, clear communication, and staff members who go above and beyond to resolve issues. Customers appreciate the detailed DNA reports and the company's willingness to provide refunds when circumstances prevent testing, along with knowledgeable assistance in interpreting ancestry results.
One reviewer reported significant accuracy concerns, noting that Living DNA's ancestry results differed substantially from another company's test and failed to detect documented Native American tribal heritage. This discrepancy raises questions about the reliability of the ancestry component for some users, though it represents an isolated complaint among the reviews provided.
Customer Reviews (16)
Sorted by: Most recentSandra M.Feb 12, 2026
Really disappointed with how inaccurate this DNA test turned out to be, honestly feels like throwing money away. My spouse and I ordered it to see how it compared to another company's test, and the results were completely different. My husband has Native American heritage from a tribal background, but this test didn't pick up any of that ancestry, while the competitor's test did. We also had our kid tested hoping to get useful health insights, but it came back saying he had health markers that neither my husband nor I have. The whole thing was pretty unreliable and the health data didn't actually benefit our family in any meaningful way.
Vanessa J.Jan 29, 2026
The support team here is outstanding, particularly Clare who shows such kindness and dedication to helping. She prioritizes getting back to you quickly and sticks with you throughout the whole resolution. I'd recommend Living DNA without hesitation as your first choice for DNA testing.
Patricia K.Jan 29, 2026
Their support staff is fantastic, especially this one rep named Clare who went above and beyond. She's incredibly thoughtful and always responds to messages super fast, plus she stuck with me through the whole process until everything got sorted out. I'd definitely recommend Living DNA to anyone looking for a solid DNA testing option.
Andrew F.Apr 11, 2025
Got a super quick response when I lost track of my activation code. The team communicated really clearly and took care of it without any hassle or extra headaches. For a web-based service, I was genuinely impressed and would tell others to check them out. The DNA report itself is detailed and informative too, made for an overall great experience.
Nathan Q.May 22, 2024
I wasn't able to get the DNA test done because my location has restrictions on it, but the team at Living DNA still went above and beyond to help. They were genuinely nice about the whole situation and did everything they could to figure out a solution. In the end, they gave me my money back without any hassle. Really appreciated how the support team stepped up for me!
Joseph M.Feb 12, 2024
Got a speedy, well-detailed and complete answer to my question about my DNA results and what they mean for my family history. The staff was super supportive and showed real knowledge about ancestry topics.
Christopher D.Feb 8, 2024
It was such a breath of fresh air to actually talk to a real person instead of bouncing around automated systems that don't actually solve anything. The Living DNA staff really stepped up, showing genuine care and persistence in helping me work through the issue I ran into. Big thanks to Emily G and Clare M for their exceptional support.
Edward B.Jan 15, 2024
Claire really elevated my whole experience, staying courteous, professional and getting things done promptly every time we interacted.
Robert H.Jan 15, 2024
Claire really made the whole thing smooth sailing for me, always respectful and professional with quick turnarounds every single time.
Living DNA Review FAQ
How is Living DNA's rating calculated?
Living DNA is rated 4.8 out of 5 based on 16 customer reviews. The vast majority of reviewers (94 percent) gave five-star ratings, while a small portion reported concerns about ancestry accuracy.
What do customers praise most about Living DNA?
Reviewers consistently highlight the company's customer support team for being responsive, knowledgeable, and genuinely helpful. Customers report quick resolution of issues like lost activation codes and appreciate the detailed, informative nature of the DNA reports themselves. Support staff are noted for their willingness to assist even when testing cannot be completed due to location restrictions.
Are there any common complaints about Living DNA?
One reviewer expressed concern that the ancestry results were inaccurate compared to another DNA testing company and failed to detect documented Native American heritage. This represents a single account of potential accuracy issues among the reviews available.
Would customers recommend Living DNA?
Yes, multiple reviewers explicitly stated they would recommend Living DNA without hesitation, citing the quality of customer support and the detailed ancestry reports. However, potential customers concerned about ancestry accuracy may want to consider comparing results with other testing services.
How can I write a review for Living DNA?
RetailCoupons.com welcomes your firsthand experience with Living DNA's DNA testing service. Share details about your results, the ordering process, customer support interactions, and whether you found the ancestry information accurate or useful. Honest feedback helps other shoppers make informed decisions about which DNA testing service to choose.