Bulova is a watch brand offering timepieces ranging from casual to premium automatic models. This page aggregates customer reviews and ratings for Bulova products purchased directly or through authorized retailers, giving shoppers insight into product quality, durability, and customer service experiences before making a purchase decision.
Bulova Reviews
1.5
24 reviews
What Shoppers Say About Bulova
Created with AI, based on recent reviews
Bulova receives overwhelmingly negative feedback from shoppers, with the vast majority of reviewers reporting serious quality and durability issues. Common complaints include watch components failing within months to a year of purchase (clasps breaking, crowns popping off, linkage failures, movements failing), slow and expensive repair processes through their Toronto service center, and warranty claims being denied or charged at premium rates. Shoppers also report misleading product descriptions, such as leather strap colors not matching website images. A small minority of reviewers (8 percent) express satisfaction, though their feedback is not detailed in available reviews.
Shoppers consistently report frustration with Bulova's warranty coverage, describing it as inadequate or poorly honored, and note that the brand (owned by Citizen) appears unwilling to cover manufacturing defects or design flaws. Repair estimates are described as expensive, parts availability is slow, and the company is frequently cited as unwilling to stand behind its products. Based on the volume and consistency of these complaints, shoppers overwhelmingly do not recommend purchasing from Bulova.
Customer Reviews (24)
Sorted by: Most recentMarcus T.Feb 4, 2024
Total letdown. Got this as a birthday gift for my spouse and it was broken right out of the box! The worst part is it happened on a Sunday when there's no one available to help. She opened it with such excitement, and watching her face change from joy to disappointment absolutely crushed me. Do yourself a favor and don't waste your money on this brand.
David M.Dec 11, 2023
I own both a Citizen EchoDrive Titanium and a Bulova Precisionist 97B110, and they're both solid watches. However, the customer support experience with Bulova Canada has been really disappointing. I sent an email asking a straightforward question back in late November and haven't gotten a real response yet, just an automated message saying they'll get back to me in two business days. I also tried reaching out through their Facebook page and got nothing. Overall, I'm not impressed with their support team.
Brandi M.Oct 12, 2023
My lovely watch started losing time shortly after I got it. I sent it in for service under warranty and it arrived at their facility three weeks ago, but nobody has contacted me to confirm they have it or responded to any of my emails. I'm worried I might not get my watch back at all. This was a gift I saved up for over several months and now I'm devastated. I trusted them and they've let me down completely. Don't buy from here.
Anthony J.Jan 8, 2023
This watch is terrible. I got it through Amazon and when it stopped working they basically said tough luck. It wasn't cheap either. Amazon wasn't willing to help, and when I contacted Bulova they also weren't helpful. They supposedly fixed it twice but it still doesn't work. Stay away from this brand.
Thomas D.Jan 8, 2023
This watch is absolute garbage. I bought it on Amazon and when it stopped working, they basically told me to figure it out myself. It's not cheap either. Amazon wasn't helpful, and Bulova claimed they already fixed it twice but it still doesn't work. Don't waste your money on this brand.
Kevin L.Feb 9, 2022
The customer service wait times were so bad that I ended up getting rid of my Bulova watch entirely. They don't seem to have enough staff to handle calls, and unlike legitimate companies, there's no option to request a callback. Service was absolutely terrible. I bought a Seiko instead and the watch performs better, plus their reps pick up in two minutes or less every time I call.
Frank R.Feb 9, 2022
Getting customer service on the phone was so frustrating that I eventually just got rid of my Bulova. They clearly don't hire enough people to answer calls, and there's no callback option like actual reputable companies offer. The whole service experience was terrible. I switched to Seiko and not only is the watch better, but I can reach a representative in about two minutes when I need help.
Jennifer R.Nov 18, 2021
I purchased a Bulova watch about a decade ago for roughly $1000, so naturally I assumed it would be repairable down the road. When I contacted them about getting the screen buffed, replacing the battery, and fixing some stones on the band, they basically told me they couldn't help. I couldn't find anyone else willing to work on it either. It's frustrating because premium brands keep parts available for years, but Bulova treats old watches like they're disposable trash once something breaks. A complete waste of money.
Hans V.Oct 21, 2020
Purchased a Bulova Curv nine months ago and after eight months the wristband snapped where it connects to the watch. I reached out to Bulova and they said there's no warranty coverage and they can't fix it. I'm out 800 euros. This is really bad. Be very careful before buying from this brand because you won't get support when things go wrong.
Bulova Review FAQ
What is Bulova's average rating on RetailCoupons.com?
Bulova is rated 1.5 out of 5 based on 24 customer reviews. The vast majority of ratings are one star, reflecting widespread dissatisfaction with product durability and warranty service.
What do shoppers praise about Bulova?
While most reviews are negative, a small percentage of shoppers mention that Bulova watches have an attractive appearance and design. However, aesthetic appeal is consistently overshadowed by complaints about functionality and longevity.
What are the most common complaints about Bulova?
The most frequently cited issues include watch components failing within months to a year of normal use (broken clasps, detached crowns, broken linkages), slow repair turnaround times at the Toronto service center, denial of warranty claims, expensive repair costs, and misleading product descriptions on the website. Shoppers also report difficulty obtaining replacement parts.
Do shoppers recommend buying from Bulova?
No. The overwhelming majority of reviewers explicitly warn against purchasing from Bulova, citing poor product quality, inadequate warranty coverage, and unhelpful customer service. Most recommend avoiding the brand entirely.
How are Bulova's warranty claims handled according to reviews?
Shoppers report that warranty claims are frequently denied even for apparent manufacturing defects, with Bulova claiming damage instead. When repairs are covered or needed outside warranty, customers report being charged premium fees for parts and labor, with some paying hundreds of dollars for movements or components on relatively new watches.
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