Serpstat is an SEO platform offering keyword research, competitor analysis, rank tracking, and site auditing tools designed for digital marketers and agencies. This page aggregates shopper ratings and reviews to help you understand what customers actually experience with the service, including feedback on platform features and account management.
Serpstat Reviews
2.6
15 reviews
What Shoppers Say About Serpstat
Created with AI, based on recent reviews
Serpstat receives deeply polarized feedback from shoppers, with stark divides between satisfied and dissatisfied users. Those who praise the platform highlight its effective keyword research, competitor analysis, rank tracking, and clustering features. Positive reviewers emphasize that the tool delivers real value for SEO work, generates clear reports with real-time data refresh, and performs better than comparable services like SEMrush. They report using it successfully for client work and internal SEO strategies over extended periods.
However, a significant portion of reviewers report serious billing and customer service issues. Complaints center on unclear subscription cancellation procedures, difficulty reaching human support (receiving only automated responses), surprise auto-renewal charges despite not using the free trial, and a cancellation policy requiring 15 days notice but providing only 2 days before charging. Multiple reviewers describe unauthorized charges and characterize the company's billing practices as scam-like. These complaints suggest systematic problems with account management and customer service rather than isolated incidents.
Customer Reviews (15)
Sorted by: Most recentMarcus G.Mar 11, 2022
I'm being blocked for my political beliefs? I demonstrated against the conflict and now you're restricting my account? Should we also block every Muslim for attacks elsewhere? Or every American for international situations? That's discriminatory and absurd.
Jennifer T.Nov 24, 2021
This popup is the worst I've encountered. You can't close it and it covers up important dashboard elements. Totally unacceptable.
Carlos S.Oct 12, 2020
I bought a lifetime membership, but now the service stopped working and is asking me to pay for an upgrade.
Victor K.Nov 26, 2019
Heads up: their API comes with restrictions that prevent business use, making it pretty much pointless for anyone wanting to add it to their own applications. I'm not sure what else you'd use an API for anyway, but that's what they've decided. Their API usage limits are also extremely tight. At the $69 tier you only get roughly 100000 records monthly, which is way too small if you're trying to do serious analysis. My advice is to look elsewhere.
Serpstat Review FAQ
What is Serpstat's average rating?
Serpstat is rated 2.6 out of 5 based on 15 customer reviews on RetailCoupons.com. The rating distribution is highly polarized: 60% of reviewers gave 1 star, while 40% gave 5 stars, with no ratings in between.
What do satisfied customers praise about Serpstat?
Positive reviewers consistently highlight the platform's keyword research capabilities, competitor research tools, rank tracking features, and site auditing functions. Users report that generated reports are easy to understand, data refreshes in real time, and the tool effectively helps with SEO strategy and client deliverables. Several reviewers prefer it to competing platforms like SEMrush and mention success using it over extended periods.
What are the main complaints about Serpstat?
The most common complaints involve billing and customer service issues. Reviewers report difficulty canceling subscriptions due to unclear procedures and no visible cancellation button, unexpected auto-renewal charges after free trials, and unresponsive customer support that provides only automated replies. A recurring complaint is that the cancellation policy requires 15 days notice but only gives 2 days before charging users. Multiple reviewers describe unauthorized charges and characterize the billing practices negatively.
Do customers recommend Serpstat?
Recommendations are sharply divided. Satisfied users, particularly agencies and SEO professionals who actively use the platform's features, recommend it as a solid alternative to competitors. However, due to billing and support issues, many dissatisfied customers explicitly warn others to avoid the service and advise caution with free trials and payment information.
How can I write a review of Serpstat on RetailCoupons.com?
RetailCoupons.com welcomes reviews from customers with direct experience using Serpstat. Your review should honestly describe your experience with the platform's features, pricing, customer service, and billing practices. Detailed accounts of specific issues or benefits help other shoppers make informed decisions.