KIND makes nutritious snack bars and granola products marketed as wholesome options. This RetailCoupons.com review page aggregates shopper ratings and feedback about KIND's product quality, value, and customer experience based on verified purchases.
KIND Reviews
1.6
17 reviews
What Shoppers Say About KIND
Created with AI, based on recent reviews
KIND snack bars have generated overwhelmingly negative feedback, with shoppers expressing strong frustration over shrinkflation and product changes. The most common complaint centers on bars becoming noticeably smaller while prices remain unchanged or increased, with customers citing specific measurements showing reduced sizes. Additional complaints include discontinued flavors (particularly vanilla blueberry), removal of family value packs, difficulty finding full-size bars, and inconsistent product quality such as bland granola and bars that pose dental challenges due to hardness. Several long-time customers report abandoning the brand after years of loyalty.
A small minority of reviewers have found specific KIND products satisfactory, with occasional praise for taste and texture of certain bars. However, positive feedback is substantially outweighed by disappointment with value perception, product discontinuation, and the overall direction of the brand. Shoppers consistently frame their experience as feeling overcharged for reduced quantities, describing the situation as deceptive marketing given packaging that does not accurately reflect actual bar size.
Customer Reviews (17)
Sorted by: Most recentBeverly M.Mar 7, 2026
Kind to what exactly? Not to your teeth, that's for sure. After biting into the caramel, almond, and sea salt bar a few times nervously, I was relieved when it was finally done so I could avoid a dental emergency.
Donald S.Feb 7, 2026
As someone who occasionally buys their products, I have to say I was really let down by the granola bag with oats, honey, and coconut. While their other snacks have been tasty, this one had almost no flavor. I'm a granola fan, and the date said May, so it wasn't old. It was crunchy, sure, but incredibly bland. We don't get to shops often out here, so we can't try new items frequently. Thanks for usually making good snacks, but this missed the mark. Also, your feedback section was hard to locate.
Trevor W.Jan 8, 2026
Picked up two boxes of the 3-pack bars the other day. The caramel chocolate peanut and chocolate chip cashew were advertised at a great price. But when I opened the first bar, I was shocked. The packaging shows the bar one size, but what's actually inside is noticeably smaller. The photos show 9cm by 3cm, but the real bars are only 7cm by 3cm. The second box had the same issue. I even checked an older box from a month back, and that one went from 9cm down to 8cm. At this rate, the slogan should change from their current one to something more truthful. I'm thinking about just making my own bars from now on.
Marcus P.Nov 6, 2025
Been a loyal customer of their regular bars for years, eating them before and after workouts and on job sites. Now I can't find them anywhere. The products have gotten smaller while prices stayed the same. They discontinued the vanilla blueberry flavor too, which is disappointing. The family value packs are gone as well. This is really frustrating. I'm switching to a different brand like Cliff Bars or RxBars instead. Goodbye Kind Snacks.
Robert G.Sep 28, 2025
I used to enjoy these bars, and while they weren't cheap, the price was manageable before. Now they've shrunk to almost nothing and they're still charging top dollar. I won't fall for this again. The shrinkflation trend is out of control. I'm looking for something else instead of getting ripped off by another company focused only on profits.
Steven F.Aug 3, 2025
The full size bars were perfect for me before and after my workout routine. Then they disappeared from shelves. I looked into it and found out they shrunk the bars but kept the same price. Now I see smaller versions and thin breakfast bars instead. Your approach didn't work on me, and I'm moving to something similar. Even though my opinion probably won't matter to you, losing one customer should count for something. I bet plenty of people feel the same way but just won't say anything. Take care.
Jessica L.May 22, 2025
The taste and nutrition are both solid with these snacks, though I wish the price was lower.
Lawrence B.Apr 6, 2025
I did everything correctly to get this company to help my wife after a foreign object in their product broke her molars. Unfortunately, they refused to take any responsibility. I've been a loyal buyer for years, but that's over now. They showed zero accountability.
KIND Review FAQ
What is KIND's average rating and how many shoppers have reviewed it?
KIND is rated 1.6 out of 5 by 17 shoppers on RetailCoupons.com. The vast majority of reviews are one-star ratings, reflecting significant customer dissatisfaction.
What are the most common complaints shoppers mention?
The primary complaint is shrinkflation: customers report that bars have become noticeably smaller while prices have stayed the same or increased. Shoppers also cite discontinued products (particularly the vanilla blueberry flavor and full-size bars), removal of family value packs, and inconsistent product quality including bland granola and overly hard bars that pose dental risks.
Are there any aspects of KIND products that shoppers praise?
A small number of reviewers mention that KIND bars have been tasty and suitable for workout routines or job sites. One shopper noted acceptable crunchiness in the granola, though they found it flavorless. However, positive comments are minimal compared to widespread complaints about value and product changes.
Do shoppers recommend KIND products?
Based on review sentiment, the majority of shoppers do not recommend KIND products and report switching to competitor brands. Long-time loyal customers explicitly state they are abandoning the brand due to perceived unfair pricing relative to reduced product sizes.
How can I write a KIND product review on RetailCoupons.com?
You can share your experience with KIND snacks by submitting a rating and detailed review on RetailCoupons.com. Include specific details such as product name, size compared to expectations, pricing, taste, texture, and overall value to help other shoppers make informed decisions.
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