100% PURE is a beauty and personal care brand offering makeup, hair care, and body products positioned around natural and fruit-based ingredients. This page shows what shoppers at RetailCoupons.com say about their experience with 100% PURE products, customer service, and ordering, based on verified customer ratings and reviews.
100% PURE Reviews
3.1
21 reviews
What Shoppers Say About 100% PURE
Created with AI, based on recent reviews
100% PURE receives sharply divided feedback, with shoppers split between strong product loyalty and serious concerns about recent business practices. Satisfied customers praise the effectiveness and scent of products like the Coconut Lime Shower Gel and Honey Coconut Conditioner, and some report positive experiences with customer service refunds. However, nearly half of reviews reflect deep frustration over formula changes that allegedly introduced synthetic ingredients while the brand continues to market products as fruit-pigmented, refusal to refund customers who received reformulated versions of products they originally purchased, persistent inventory and stock issues lasting months or longer, and poor communication and unresponsiveness when customers attempt to reach the company.
The most contentious issue appears to be the reformulation controversy. Reviewers report that 100% PURE changed product formulas and color shades without advance notification, added titanium dioxide and synthetic iron oxides to items previously marketed as naturally pigmented, and subsequently declined refunds for customers stuck with unwanted reformulated versions. Several shoppers also note that critical reviews discussing these changes were removed from the site. Additional complaints center on shipping delays, difficulty reaching customer support by phone, and long-term stock shortages that suggest the company is not actively manufacturing replacement inventory.
Customer Reviews (21)
Sorted by: Most recent100% PURE Review FAQ
What is the overall rating for 100% PURE?
100% PURE is rated 3.1 out of 5 based on 21 customer reviews on RetailCoupons.com. The rating distribution is highly polarized, with 52 percent five-star reviews and 48 percent one-star reviews, and no reviews in between.
What do customers like most about 100% PURE?
Customers who rate the brand positively consistently praise product quality and effectiveness. Popular items mentioned include the Coconut Lime Shower Gel, Honey and Virgin Coconut Restorative Conditioner, and Honey Almond Nourishing products, with shoppers highlighting pleasant scents and noticeable results. Some customers report that the brand resolved shipping issues through quick refunds once contacted.
What are the main complaints about 100% PURE?
The most significant complaint involves formula and shade reformulations that occurred without customer notification. Reviewers report that products were changed to include synthetic ingredients like titanium dioxide and CI iron oxides, contradicting the brand's marketing as fruit-pigmented and natural. Other frequent issues include refusal to refund customers who received reformulated versions, chronic inventory shortages lasting months, unresponsive customer service (unanswered phone calls and messages), and slow or missing shipments despite paid expedited shipping options.
Do customers recommend ordering from 100% PURE?
Customer recommendations are divided. Those satisfied with product quality recommend 100% PURE for beauty items, but a substantial portion of reviewers express that they have stopped ordering due to formula changes, refund policies, inventory issues, and communication problems. Some long-term customers report switching away from the brand after years of loyalty.
How can I share my own experience with 100% PURE on RetailCoupons.com?
You can write a review by visiting the 100% PURE store page on RetailCoupons.com and submitting your rating and comments. Verified purchase reviews help other shoppers make informed decisions. Be specific about which products you tried, what happened with your order, and your interactions with customer service to provide the most useful feedback.
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