Bulova is a watch brand offering timepieces ranging from casual to premium automatic models. This page aggregates customer reviews and ratings for Bulova products purchased directly or through authorized retailers, giving shoppers insight into product quality, durability, and customer service experiences before making a purchase decision.
Bulova Reviews
What Shoppers Say About Bulova
Bulova receives overwhelmingly negative feedback from shoppers, with the vast majority of reviewers reporting serious quality and durability issues. Common complaints include watch components failing within months to a year of purchase (clasps breaking, crowns popping off, linkage failures, movements failing), slow and expensive repair processes through their Toronto service center, and warranty claims being denied or charged at premium rates. Shoppers also report misleading product descriptions, such as leather strap colors not matching website images. A small minority of reviewers (8 percent) express satisfaction, though their feedback is not detailed in available reviews.
Shoppers consistently report frustration with Bulova's warranty coverage, describing it as inadequate or poorly honored, and note that the brand (owned by Citizen) appears unwilling to cover manufacturing defects or design flaws. Repair estimates are described as expensive, parts availability is slow, and the company is frequently cited as unwilling to stand behind its products. Based on the volume and consistency of these complaints, shoppers overwhelmingly do not recommend purchasing from Bulova.
Customer Reviews (24)
Sorted by: Most recentBought a Bulova Precisionist a while back and it failed. I shipped it to the repair center in Toronto in December and paid upfront. Come to find out Bulova is owned by Citizen. It's been almost three months and they're telling me it'll take another couple of months just to get the parts in. These watches don't seem to last long and getting them fixed is a nightmare. Honestly, I'd avoid both Bulova and Citizen watches.
I had my Bulova for less than a year when the clasp suddenly stopped working properly. Since it was under warranty, I sent it in for repairs. They came back saying the clasp was damaged and wanted to charge me extra for a replacement. I barely wore it, so this has to be a design flaw. Skip this brand entirely because they won't actually honor what they promise with their warranty.
Got the Bulova Racer 42mm model 98b428 and while it looks nice, the leather strap is definitely dark brown, not black like the website shows. The authorized dealer told me it changes color depending on lighting, but I've checked it in every possible light and it's consistently brown. It's misleading advertising. I even contacted someone at Citizen Bulova Australia about the false description and they insisted it's black, so heads up to anyone considering this model. The strap is brown, not black.
Bought a Bulova Marine Star and within weeks when I tried to adjust the date, the crown popped right off and now I can't set the time anymore. Bulova refused to cover it under warranty, claiming it was damaged, and then wanted £250 to fix it. I'll never buy from them again and I'm warning everyone else to stay away.
I bought two men's watches, one of them cost $250, and both of them had problems with the linkage breaking. Bulova doesn't offer any repairs or replacement parts. They're a terrible company.
I spent serious money on this automatic watch and it quit working less than a year after the warranty expired. They wanted me to pay just to get an estimate, and then told me the entire movement needed to be replaced on an $850 watch that was barely out of warranty. No way am I paying that.
My wife got a Bulova curved watch from a jewelry store. When I accidentally dropped it and cracked the crystal, I took it back and they charged us $195 to fix it. Three months later the store calls saying the actual repair costs are going to be $1000, which is more than what my wife originally paid for the entire watch. That's ridiculous. We sent it back and now we're stuck with a broken watch that costs way more to repair than replace.
I dropped a bunch of cash on a diving watch and wore it in shallow water just four feet deep. It leaked and broke immediately. When I called for repairs, they said I'd have to pay out of pocket. The company doesn't stand behind their own products, which is pathetic.
I bought two Bulova Sea King model 98b243 watches and they both need batteries. Nobody at local jewelry shops will touch them. When I contacted Bulova and Citizen, they said they don't have replacement parts for older watches. These are supposed to be luxury timepieces but they've only lasted almost three years. It's a complete waste of money. I'd advise everyone to pass on these watches. The support is even worse than the product quality itself.
My automatic watch had some minor issues that got worse over time, so I sent it in for service. They fixed it and shipped it back, but two weeks later it was nowhere to be found. Apparently they lost it. When I complained to their manager, he basically said I should be happy because I got a $575 store credit, and since I'd bought the watch on sale I was supposedly coming out ahead. That's insane. They essentially lost my watch and won't give me a refund, only store credit. I'm not interested in buying another watch from them after dealing with one defective product already.
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