Morningstar is an investment research and portfolio management platform offering data, analysis, and tools for stocks, funds, and investment strategies. This page aggregates shopper ratings and reviews of Morningstar.com to help you understand the service's strengths and weaknesses based on real customer experiences.
Morningstar Reviews
1.7
23 reviews
What Shoppers Say About Morningstar
Created with AI, based on recent reviews
Morningstar receives sharply divided feedback, with the vast majority of reviewers expressing serious dissatisfaction. The most common complaint centers on website functionality and design problems: users report that the iPhone interface is unintuitive with elements jumping around, the site frequently runs sluggish, and core features either malfunction or provide incomplete information. Several reviewers also criticize the investment recommendations as mediocre, noting a tendency to promote dividend stocks with stagnant payout histories. A smaller group of satisfied users praise Morningstar as a top-tier data provider and portfolio management platform, commending the quality of individual stock and fund reviews, continuous feature upgrades, seamless integration, and competitive pricing.
Customer service experiences vary considerably. While most negative reviews focus on technical and product issues, at least one reviewer reported a positive resolution with a recovery specialist who displayed integrity and clarity. The company's written customer service responses have also drawn notice, though opinions differ on whether they come across as appropriately professional or formulaic. The sharp divergence in ratings suggests that Morningstar may work well for certain sophisticated investors while failing to meet the needs or expectations of a larger segment of its user base.
Customer Reviews (23)
Sorted by: Most recentPatricia N.Mar 25, 2024
I think they adjust prices based on market movements, which isn't real analysis. Their projections are too focused on short-term shifts, so they're constantly revising recommendations. A real investor like Buffett would lose money following their model. Good analysts stand by their valuations even when markets act irrational, but Morningstar rushes to change everything. When Meta dropped, they quickly downgraded it. When stocks climbed, they upgraded just as fast. Their international picks are equally bad, suggesting BABA, JD, and PDD one week, then TEMU, JD, and BABA the next. How is any investor supposed to follow advice that changes weekly?
Walter C.Nov 15, 2023
They don't deserve even one star. I run a registered investment advisory business and we're just as frustrated as individual investors. Morningstar used to be the industry standard but not anymore. The current leadership seems more focused on pushing ESG and DEI agendas than actually serving clients. In my view, they're destroying the company from within.
Rachel F.Sep 28, 2023
Even after closing my account, they still charged my card when the subscription renewed. I requested a full refund but they declined because I couldn't access the service. I'm disputing the charge through my bank and having them blocked. The website was down constantly and full of broken links to their own pages. Not helpful at all.
Nicholas V.Aug 1, 2023
My Dividend Investor subscription renewed when I didn't authorize it. Their website promises easy cancellation and refunds, but they ignore cancellation requests through email. For such an established company, this looks like a subscription trap. Don't subscribe.
Michael G.Aug 1, 2023
My Dividend Investor subscription got renewed without my permission. They advertise that you can cancel whenever you want and get your money back, but they don't respond to cancellation emails. It's strange for such a recognizable company, but this feels like a scam. Avoid signing up for any subscription with them.
Catherine W.Jun 14, 2023
The support I've received has been unacceptable. When setting up my account, I needed to reset my password but the reset link never arrives. I've emailed their support team around ten times over three months and keep getting empty promises. I've tried filing complaints and escalating the issue with no luck. This team clearly doesn't care about helping customers, so I'm moving my business elsewhere.
Anthony L.Apr 5, 2023
I used the old software for seven years without problems until the company decided to kill it and force users to their new platform instead. They shut down the old system a month earlier than promised without warning and refused to reactivate it. If you're using their current product, watch out because they might discontinue it just as suddenly. After being loyal for so long, their complete lack of consideration was insulting.
Victoria Q.Feb 15, 2023
This isn't worth what I'm paying. My account profile page never displays any information, so I have no clue when my subscription renews. They auto-renewed without notifying me and there's no cancellation option on the website. When I contacted support through their form, they never responded. The website is sluggish and their customer service is poor. I cancelled long ago, and when they finally replied to my original complaint, it was 23 months later. Completely unbelievable.
Robert K.Jan 17, 2023
I've been a paying customer for several years and the portfolio tracking feature is actually helpful. However, I've experienced multiple problems accessing my portfolio, including an issue with the X-ray tool that stopped functioning. Support has been painfully slow and my issues remain unresolved after more than a week.
Morningstar Review FAQ
What is the overall customer satisfaction rating for Morningstar?
Morningstar is rated 1.7 out of 5 based on 23 customer reviews on RetailCoupons.com. The ratings are heavily skewed, with 74 percent of reviews giving one star and only 13 percent giving four or five stars.
What do customers praise about Morningstar?
Satisfied reviewers highlight the quality of Morningstar's individual stock and fund research, describe it as a leading data provider and portfolio management platform, and commend the continuous feature improvements and seamless integration. Some customers also report positive experiences with customer service specialists who handle issues transparently.
What are the main complaints about Morningstar?
The most frequently cited issues involve website and app performance: users report sluggish loading, poor mobile interface design with jumping elements, broken or incomplete features, and difficulty finding available investment products. Additional complaints mention that Morningstar's investment recommendations tend to be mediocre and overly focused on dividend stocks with minimal dividend growth.
Do customers recommend Morningstar?
Customer recommendations are split. While a small percentage of users consider Morningstar an excellent service worth the subscription price, the large majority of reviews express frustration serious enough to cause subscribers to cancel or avoid the platform entirely. Technical issues and product limitations appear to be driving cancellations even among long-term customers.
How should I interpret these reviews?
These reviews reflect diverse user experiences with Morningstar. The heavily weighted one-star distribution suggests widespread technical frustration, but the presence of five-star reviews indicates the platform still delivers value to a smaller segment of users, particularly those focused on research quality over website usability. Consider whether your investment style aligns with Morningstar's strengths before subscribing.