Serpstat is an SEO platform offering keyword research, competitor analysis, rank tracking, and site auditing tools designed for digital marketers and agencies. This page aggregates shopper ratings and reviews to help you understand what customers actually experience with the service, including feedback on platform features and account management.
Serpstat Reviews
2.6
15 reviews
What Shoppers Say About Serpstat
Created with AI, based on recent reviews
Serpstat receives deeply polarized feedback from shoppers, with stark divides between satisfied and dissatisfied users. Those who praise the platform highlight its effective keyword research, competitor analysis, rank tracking, and clustering features. Positive reviewers emphasize that the tool delivers real value for SEO work, generates clear reports with real-time data refresh, and performs better than comparable services like SEMrush. They report using it successfully for client work and internal SEO strategies over extended periods.
However, a significant portion of reviewers report serious billing and customer service issues. Complaints center on unclear subscription cancellation procedures, difficulty reaching human support (receiving only automated responses), surprise auto-renewal charges despite not using the free trial, and a cancellation policy requiring 15 days notice but providing only 2 days before charging. Multiple reviewers describe unauthorized charges and characterize the company's billing practices as scam-like. These complaints suggest systematic problems with account management and customer service rather than isolated incidents.
Customer Reviews (15)
Sorted by: Most recentAngela S.Dec 2, 2025
Serpstat has been my go-to for competitor research, auditing sites, and finding keywords. It's consistently delivered what I need. The generated reports are straightforward to understand, information refreshes in real time, and everything necessary for SEO is here. It's an effective platform that makes my job easier every day.
Michael L.Apr 30, 2025
Fair warning: stay away from this business. They're running a scam operation. I signed up for their free trial on a specific date and never actually started using it. Next thing I got an email saying my membership was about to auto-renew. I tried emailing them repeatedly to cancel right away but only got automated responses, no real people. I attempted everything possible and eventually deleted my account. The whole crew is just after quick cash. Seriously, avoid this SEO tool.
Sofia M.Mar 31, 2025
Really happy with what I'm getting for my money. The keyword research, clustering features, and rank tracking all perform wonderfully :)
Nina W.Feb 10, 2025
Awful experience. There's no button to stop your subscription, instructions aren't clear, and support won't help you. To make it worse, they need 15 days notice for cancellation but only give you 2 days before they charge you. This is a scam.
Derek F.Jul 27, 2024
I've had Serpstat running for close to two years now. Compared to SEMRush, it's the better option for what you get. I'm working with it to help my clients move up in rankings and deliver reports to them. The product itself is solid and I'd recommend it to other agencies looking for a tool like this. Their referral program works nicely too and the commission structure is reasonable.
Tom B.Jul 24, 2024
These people are operating like criminals, charging your card without permission. Steer clear of their trial offer and keep your payment information safe. I ended up getting charged twice even though I never actually used anything.
Gregory N.Mar 14, 2023
Total scam. My account got suspended in early 2022 and they refused to give me a refund. I filed a claim with PayPal and managed to get my funds back. This company is a fraud and there are tons of better options available.
Anders Q.Mar 6, 2023
Getting our subscription canceled turned out to be a nightmare, which honestly says a lot about how poorly designed this software is. We ran into tons of glitches and problems. I had to reach out to a bunch of different support people just to try to end our subscription, and it still hasn't even been completed.
Lisa P.Jan 20, 2023
This is honestly one of the best SEO platforms I've worked with. Everything you need for SEO is bundled together nicely. The dashboard is simple to navigate and works well whether you're new to SEO or doing this professionally. I rely most heavily on the rank tracker and site audit functions. What amazes me is how frequently they push out fresh updates and new features. Their recent AI-powered content features are incredible :)
Elena V.Oct 21, 2022
Lots of features available for marketing pros (both organic and paid strategies): - Compiling and organizing keywords - Tracking keyword positions - Tools for content improvement - Information on links (sources, targets) and tons more. Plus the pricing beats out what competitors want. There's genuinely a lot of data available, and I'm not even using all of it. Some information takes a while to load on the platform, but overall it's good.
Serpstat Review FAQ
What is Serpstat's average rating?
Serpstat is rated 2.6 out of 5 based on 15 customer reviews on RetailCoupons.com. The rating distribution is highly polarized: 60% of reviewers gave 1 star, while 40% gave 5 stars, with no ratings in between.
What do satisfied customers praise about Serpstat?
Positive reviewers consistently highlight the platform's keyword research capabilities, competitor research tools, rank tracking features, and site auditing functions. Users report that generated reports are easy to understand, data refreshes in real time, and the tool effectively helps with SEO strategy and client deliverables. Several reviewers prefer it to competing platforms like SEMrush and mention success using it over extended periods.
What are the main complaints about Serpstat?
The most common complaints involve billing and customer service issues. Reviewers report difficulty canceling subscriptions due to unclear procedures and no visible cancellation button, unexpected auto-renewal charges after free trials, and unresponsive customer support that provides only automated replies. A recurring complaint is that the cancellation policy requires 15 days notice but only gives 2 days before charging users. Multiple reviewers describe unauthorized charges and characterize the billing practices negatively.
Do customers recommend Serpstat?
Recommendations are sharply divided. Satisfied users, particularly agencies and SEO professionals who actively use the platform's features, recommend it as a solid alternative to competitors. However, due to billing and support issues, many dissatisfied customers explicitly warn others to avoid the service and advise caution with free trials and payment information.
How can I write a review of Serpstat on RetailCoupons.com?
RetailCoupons.com welcomes reviews from customers with direct experience using Serpstat. Your review should honestly describe your experience with the platform's features, pricing, customer service, and billing practices. Detailed accounts of specific issues or benefits help other shoppers make informed decisions.