Shinola is known for its watches, bags, and accessories that combine modern design with vintage-inspired craftsmanship. This page features customer ratings and reviews to help you understand what shoppers experience when ordering from Shinola, from product quality to customer service.
Shinola Reviews
What Shoppers Say About Shinola
Shinola shoppers are divided into two distinct camps. Enthusiasts praise the quality and design of the watches, highlighting the craftsmanship, weight, precision, and blend of modern and vintage aesthetics. Some customers also report positive experiences with customer service recovery, noting that supervisors have stepped in to resolve issues fairly. However, a substantial portion of buyers report significant frustrations with customer service and operational issues. Common complaints include poor email responsiveness, unclear discount policies not communicated on the website, unexplained holds on repairs, missing items in shipments, and a refusal to sell replacement parts even to longtime customers for legitimate repairs.
The polarized feedback suggests that Shinola's product quality resonates strongly with certain customers, but inconsistent service experiences and communication failures are driving away a notable segment of buyers. Issues range from unresponsive support to confusing policies that appear to lack transparency, which appears to be eroding customer loyalty even among those initially satisfied with their purchases.
Customer Reviews (23)
Sorted by: Most recentIn my opinion, both the company and their watches are genuinely excellent. There's something special about the weight of that polished steel on your wrist when you strap on the Canfield Sport, the precision of the Detrola's internal mechanism, and the design that brings together modern and vintage styles. These are outstanding watches. Plus they're actually manufactured right here in America, which matters.
Following up on what I posted before. A supervisor at Shinola actually reached out to me and worked out a solution that was really fair. I have to say I was impressed by their effort to make it right. I genuinely love this brand and still do, though I was really bummed about how things went initially. But they stepped up and handled it well.
Really let down by how this went. I bought a bag and was told I'd get 10% off as a first-time customer. The discount never showed up on my order. I emailed them but didn't hear back for three days, so I called instead. Turns out they said new items don't qualify for the discount, even though nowhere on their site does it mention that restriction. When I reached out to management about fixing it, they basically said no. Pretty frustrating way to treat someone buying from you for the first time, and definitely the last time I'll order from them.
I mailed my watch to Shinola for a repair. It wasn't keeping time. At the same time, I asked about different band options. They sent me some choices but I wasn't interested in any of them. For some reason, because I didn't respond to their band email, they completely put the repair on hold. I call a month later to see what's up and they say someone will get back to me within two days. Nope, nobody called. So I call again and find out they literally stopped working on my watch because of the band email thing. That's unreal. Don't waste your money on these watches. The service is honestly the worst I've experienced.
Got my watch yesterday and the instruction manual wasn't in the box. Called their customer service department twice and honestly, they seemed totally lost. My spouse and I have decided we're done buying from you guys.
I've owned an $800 Shinola watch for years and was totally satisfied with it until the crown popped off recently. I took it to a local repair shop and the guy said he could fix it if Shinola would send me a replacement crown. So I called Shinola and asked them to mail me one. They refused because they're worried people might use parts to fake watches. I have the receipt and my watch has a serial number they could verify, but they said no way. Instead they're making me ship the whole thing to them for repairs and I have to pay for the shipping and the work. I'm done with this brand. As someone who spent years in law and education, I have to give the company an F for customer service, though I want to say the rep I talked to was actually super nice and professional, just following orders, so she gets an A. I cannot express how disappointed I am. I hope states pass right to repair laws like some already have done.
I picked up a Shinola clock in Denver about two weeks ago and brought it with me overseas. I've looked all over your website trying to figure out how to set the time on this 6 inch model, since the case is totally sealed. What's the process? Also, there's a screw missing from the back of the clock, which is pretty disappointing. I was thinking about dropping some serious cash on a watch at the store too, but this makes me wonder if quality control is really matching what the sales staff is telling people. One more thing that bothered me: the movement says it's made in China, not the USA, which seems off given the brand positioning. The clock looks nice, but I should have done my homework first. I won't be ordering from Shinola again.
Shinola misplaced my entire order and then canceled it citing 'unforeseen circumstances.' I have two watches already and had placed an online order for three pieces of jewelry. After a week with no shipping notification, I called to check what was happening. They tell me to wait for a call by end of day. Nothing. I call back the next day and they say they'll have answers by 2pm. At 3pm I get an email saying the order's been canceled. No apology, no attempt to fix it or see if they could still help me. The customer service is basically nonexistent and they treat you like you're disposable. I ended up going to a local store to buy the jewelry they had in stock. The staff at one location was great and welcoming, but at another store most of the employees completely ignored me except for one who seemed to resent even ringing me up, like I'd ruined his entire day. I didn't mention my shipping problems at either store since they have nothing to do with that situation. I used to feel proud about supporting a hometown brand, but they basically signaled they don't want my business. You can mess up and still make it right by being helpful and understanding, but instead they failed twice and acted like I was the problem. It's pretty immature. First the warehouse and corporate lost my delivery, then customer service refused to step up and fix it. Nobody at the company seemed to care.
Would give them a zero if I could. I really loved my watches, but the crystal on my Detrola cracked. After tons of back and forth emails, I finally got to a point where I had to pay them $25 just to cover the cost of mailing it back to them. Then I was supposed to get a call in two weeks telling me how much MORE they'd charge to fix it. Instead, I get my broken watch back in the mail with a letter that had my address and phone number on it, saying they tried to reach me but I didn't answer, so they couldn't tell me the repair cost. I emailed them back saying this was ridiculous and haven't heard a peep since. This company used to actually care about its customers. I'm sending that broken watch back to them and I'm done.
I bought a Shinola watch in April for around $500. By the following month, moisture started showing up under the crystal. On top of that, the band snapped while I was just walking around as a screw fell out. I reached out to Shinola in May with the details, followed up again in June, and as of late July I still haven't heard anything back from them.