Shinola is known for its watches, bags, and accessories that combine modern design with vintage-inspired craftsmanship. This page features customer ratings and reviews to help you understand what shoppers experience when ordering from Shinola, from product quality to customer service.
Shinola Reviews
What Shoppers Say About Shinola
Shinola shoppers are divided into two distinct camps. Enthusiasts praise the quality and design of the watches, highlighting the craftsmanship, weight, precision, and blend of modern and vintage aesthetics. Some customers also report positive experiences with customer service recovery, noting that supervisors have stepped in to resolve issues fairly. However, a substantial portion of buyers report significant frustrations with customer service and operational issues. Common complaints include poor email responsiveness, unclear discount policies not communicated on the website, unexplained holds on repairs, missing items in shipments, and a refusal to sell replacement parts even to longtime customers for legitimate repairs.
The polarized feedback suggests that Shinola's product quality resonates strongly with certain customers, but inconsistent service experiences and communication failures are driving away a notable segment of buyers. Issues range from unresponsive support to confusing policies that appear to lack transparency, which appears to be eroding customer loyalty even among those initially satisfied with their purchases.
Customer Reviews (23)
Sorted by: Most recentShinola is fantastic at marketing, I'll give them that. They really lean into their whole Detroit manufacturing thing. The problem is they refuse to be upfront about what materials actually go into their leather goods. Instead of real specs, they throw around vague words like 'luxe' or 'premium' and 'navigator leather' without explaining what any of it really means. When a company is that secretive about materials and quality, it usually means they're hiding something. I posted two reviews about a leather travel kit I got that they just wouldn't publish on their site. I'm skeptical their prices match the quality of materials they're using. Plus, they got caught misleading people before with their 'Made in America' claim and had to stop using it. I guess time will tell if my grain leather travel kit holds up, but the lack of transparency about basic product details makes me think it's all hype and no substance.
Just picked up my first watch and I'm impressed. The quality feels great, the packaging was thoughtful, and the customer service was helpful. Can't wait to get more of their American-made products.